Xander Strachan

Website & Digital Content Specialist with 5+ years of experience in WordPress, email marketing, video editing, and graphic design. Skilled at managing front-end website operations and creating campaigns that boost engagement and visibility. Blends creative production with technical problem-solving. Thrives in remote, independent roles.

2021 - Present | Remote

Website Manager & Marketing Coordinator, Aardklop Festival | Annual website users: 50,000+

• Modernize, maintain, and optimize the festival’s WordPress site,
  adapting branding annually to reflect festival themes and programming.
  (Drove 44% Web Visitor Growth)

• Ensure dynamic, responsive, and accessible UX across devices by
  implementing UX/UI principles, SEO, accessibility, and performance
  best practices.

• Monitor and analyze engagement with Google Analytics and reporting
  tools to guide content and design decisions.

• Built and manage a newsletter database of 11,000+ contacts; design
  and launch targeted email campaigns that boosted audience retention.

• Design branded graphics, digital assets, and multimedia content to
  enhance the online experience.

• Support social media campaigns and community engagement.

• Design print materials for the festival. (booklets, billboards, signage, etc)

2024 - Present | Remote

Volunteer Website Manager, Vent Over Tea

• Implements design and content updates to support campaigns
  and events.

• Manages WordPress website (SEO, accessibility).

• Manages WPEngine.

2015 - 2021

Various Freelance Video Editing, Cameraman, Data Wrangler & Computer Technician Contracts at companies such as Binary Film Works, RacedayTV and CSIR Meraka Institute.