Willian Amorim
@willmachado
Graphic & editorial designer focused on branding, packaging, and campaign impact.
What I'm looking for
I am a graphic and editorial designer with four years of experience crafting brand identities, editorial layouts and packaging for national and international clients. I combine strategic thinking and artistic craft to design and art direct marketing campaigns that drive revenue growth and increase brand awareness.
Previously a language teacher, I bring a passion for learning, teaching and clear communication to my work. I've led layouts and small design teams, designed packaging and game materials, and delivered measurable results — such as a 15% sales mix launch and a 30% readership increase — while mentoring juniors and improving internal processes.
Experience
Work history, roles, and key accomplishments
Midweight Graphic Designer
Grupo Trigo
Oct 2024 - Present (1 year 4 months)
Collaborated on marketing campaigns and visual identities that drove product launches, achieving a 15% sales mix in month one, and produced nationwide print and digital assets while coordinating shoots and supervising a small design team to reach a 95%+ SLA rate.
Freelance Graphic Designer
Lost in Cult
May 2024 - Present (1 year 9 months)
Designed templates and layouts for 18 articles including cover interview for a magazine that sold out both softcover and deluxe versions, created rulebook, 460+ cards and packaging for a tabletop game, and prepared print-ready files for publication.
Junior Graphic Designer
Grupo Trigo
Aug 2023 - Oct 2024 (1 year 2 months)
Designed visual identities and packaging for supermarket entry, produced social and trade marketing layouts, contributed motion design and retouched product photography, and supported campaigns that doubled fundraising results year-over-year.
Student Layout Designer
Intransitiva Magazine
Jun 2020 - Dec 2023 (3 years 6 months)
Redesigned magazine layout and supervised five editions, contributing to a 30% reader growth over two years and attracting international authors.
Graphic Design Intern
Grupo Trigo
Jan 2022 - Jul 2023 (1 year 6 months)
Produced print and digital trade marketing materials and social posts, assisted visual identity work and moodboard development, and conducted benchmarks for test brands and products.
Education
Degrees, certifications, and relevant coursework
TOEFL ITP
C1-Level Certification, English Language Proficiency
2018 - 2018
Achieved a C1-level English proficiency on the TOEFL ITP in 2018.
Federal University of Rio de Janeiro
Bachelor of Arts, English and Portuguese Literature
Completed a Bachelor of Arts in English and Portuguese Literature at the Federal University of Rio de Janeiro with coursework in literature and language studies.
Federal University of Rio de Janeiro
Bachelor of Arts, Visual Communication Design
Activities and societies: Graduation project Entre Telas; involved in magazine layout and design initiatives.
Completed a Bachelor of Arts in Visual Communication Design at the Federal University of Rio de Janeiro, focusing on graphic and editorial design projects including the graduation project Entre Telas selected by the 14ª Brazilian Design Biennial.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
willmachado.comPortfolio
willmachado.comJob categories
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