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Willian AmorimWA
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Willian Amorim

@willmachado

Graphic & editorial designer focused on branding, packaging, and campaign impact.

Brazil
Message

What I'm looking for

I seek a role where I can lead brand and editorial design projects, mentor juniors, and drive measurable campaign impact in a collaborative, growth-focused team.

I am a graphic and editorial designer with four years of experience crafting brand identities, editorial layouts and packaging for national and international clients. I combine strategic thinking and artistic craft to design and art direct marketing campaigns that drive revenue growth and increase brand awareness.

Previously a language teacher, I bring a passion for learning, teaching and clear communication to my work. I've led layouts and small design teams, designed packaging and game materials, and delivered measurable results — such as a 15% sales mix launch and a 30% readership increase — while mentoring juniors and improving internal processes.

Experience

Work history, roles, and key accomplishments

GT
Current

Midweight Graphic Designer

Grupo Trigo

Oct 2024 - Present (1 year 4 months)

Collaborated on marketing campaigns and visual identities that drove product launches, achieving a 15% sales mix in month one, and produced nationwide print and digital assets while coordinating shoots and supervising a small design team to reach a 95%+ SLA rate.

LC
Current

Freelance Graphic Designer

Lost in Cult

May 2024 - Present (1 year 9 months)

Designed templates and layouts for 18 articles including cover interview for a magazine that sold out both softcover and deluxe versions, created rulebook, 460+ cards and packaging for a tabletop game, and prepared print-ready files for publication.

Education

Degrees, certifications, and relevant coursework

TI

TOEFL ITP

C1-Level Certification, English Language Proficiency

2018 - 2018

Achieved a C1-level English proficiency on the TOEFL ITP in 2018.

Federal University of Rio de Janeiro logoFJ

Federal University of Rio de Janeiro

Bachelor of Arts, English and Portuguese Literature

Completed a Bachelor of Arts in English and Portuguese Literature at the Federal University of Rio de Janeiro with coursework in literature and language studies.

Federal University of Rio de Janeiro logoFJ

Federal University of Rio de Janeiro

Bachelor of Arts, Visual Communication Design

Activities and societies: Graduation project Entre Telas; involved in magazine layout and design initiatives.

Completed a Bachelor of Arts in Visual Communication Design at the Federal University of Rio de Janeiro, focusing on graphic and editorial design projects including the graduation project Entre Telas selected by the 14ª Brazilian Design Biennial.

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Willian Amorim - Midweight Graphic Designer - Grupo Trigo | Himalayas