Open to opportunities

William Eerhard

@williameerhard

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Product Designer and product leader creating user-centered digital products that drive growth.

Netherlands

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What I'm looking for

I’m looking to lead product discovery-to-delivery with a user-centred mindset—partnering with engineering and stakeholders to define vision, prioritize roadmap, and ship measurable improvements. Bonus if the role involves design craft plus product strategy in regulated, growth-focused environments.

I’m a Product Designer with a passion for creating user-centred digital products that deliver meaningful business and customer outcomes. I combine design expertise with product management experience to shape product vision, define priorities, and turn ideas into successful solutions.

Currently, I’m building and scaling products in fast-moving environments—starting with concept and validation and taking them through design, development, and launch. I founded and designed a sports and fitness application for iOS and watchOS, and I lead product strategy and design initiatives across platform and growth work.

I’m also comfortable operating where design meets regulation and execution: I’ve directed major compliance-focused initiatives (including MiCAR, Travel Rule, DAC8, Account Types, and Earn Services) while aligning stakeholders across design, development, compliance, and business. My approach stays grounded in user needs—using UX audits, user research, beta testing, competitor analysis, and A/B testing to improve engagement and onboarding outcomes.

Experience

Work history, roles, and key accomplishments

Current

Product Designer & Co-Founder

Current

Countoo

Dec 2024 - Present (1 year 7 months)

Founded and designed a sports and fitness application for iOS and watchOS, taking it from concept and validation through design, development, and launch. Defined product strategy, user experience, branding, and roadmap using AI-powered workflows to accelerate development.

Product Strategy User Experience (UX)Branding Roadmapping iOS Workflows Product Development Discovery Validation

Current

Product Designer / Manager

Current

Coinmerce

Sep 2024 - Present (1 year 10 months)

Led product strategy and design initiatives under the growth unit, improving and optimizing product/platform flows to increase user engagement. Managed cross-functional projects, scaled and mentored a multidisciplinary team, and led regulatory initiatives including MiCAR, Travel Rule, DAC8, Account Types, and Earn Services.

Product Strategy User Engagement Stakeholder Management Cross Functional Projects Team Leadership Mentorship & Compliance Travel Rule Earn Services Customer Acquisition Scalability Platform Consistency

Product Designer

Coinmerce

Jun 2023 - Sep 2024 (1 year 3 months)

Acted as Product Owner bridging product, design, and engineering teams to deliver strategic platform improvements. Led the design and launch of the Coinmerce mobile application for iOS and Android and improved onboarding, KYC, and KYB conversion rates through experimentation and journey optimization.

Product Owner iOS Android Mobile App Design User Onboarding KYC KYB User Research Beta Testing Competitor Analysis A B Testing Experimentation Migration UX (BUX Binance To Coinmerce)

Product Designer (Freelance)

William Eerhard

Jan 2023 - Jun 2023 (5 months)

Partnered with Parley to improve their digital products, websites, and online presence. Delivered UX, UI, branding, and product strategy solutions tailored to business and customer needs.

UX UI Design Branding Product Strategy Digital Product Design Website Design

UI/UX Designer

Endeavour Digital Agency

Apr 2021 - Dec 2022 (1 year 8 months)

Designed user-centred digital products and e-commerce experiences for multiple leading brands. Specialized in flagship website experiences focused on conversion optimization, usability, and customer engagement.

UX UI Design Conversion Optimization Usability Customer Engagement

UI/UX Designer

Lama Lama Digital Creative Agency

Jan 2021 - Apr 2021 (3 months)

Designed websites and digital experiences for clients, spanning marketing websites to enterprise-scale digital platforms. Delivered creative, award-winning experiences tailored to client needs.

Website Design UX UI Design Digital Experience Web Marketing Digital Enterprise Platform

Digital Designer

DPDK Digital Agency

Jan 2014 - Jan 2015 (1 year)

Collaborated with creative and development teams to design digital campaigns, web platforms, learning environments, and mobile experiences. Contributed to projects for global brands across multiple digital channels.

Digital Campaigns Web Platform Design Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

University for the Creative Arts

Master of Arts in Design, Human–Computer Interaction

2018 - 2020

MA Design degree with a focus on Human–Computer Interaction, specializing in human-centred design and user research for digital product development.

University of Northampton

Bachelor of Arts, Graphic Communication

2016 - 2017

BA Graphic Communication focused on visual communication, design strategy, and creative problem-solving through industry-led projects and commercial design briefs.