Waliyillahi Ismail

I’m a Shopify eCommerce Specialist focused on turning DTC Shopify stores into “revenue machines.” Over 3 years, I’ve built, managed, and optimized Shopify storefronts across fashion, beauty, and CPG—connecting every storefront decision to revenue.

I think commercially: from product launches and merchandising to conversion rate optimization, app integrations, and performance reporting. I collaborate closely with performance marketing, email/SMS, and operations teams so DTC strategy doesn’t operate in a silo.

At Fiverr, I managed and optimized 70+ Shopify stores, structuring product catalogs and collections to improve customer journeys and merchandising. I reviewed product data for quality and consistency, and I documented optimization processes while working directly with business owners.

As the Founder at Nova Ecom Agency, I continue building and optimizing Shopify storefronts for DTC brands, centered on conversion rate optimization, revenue growth, and cross-functional execution. I’m also AI-native—using Claude, ChatGPT, and Midjourney daily (plus Adobe Firefly) to move faster, audit smarter, and spend more time executing.