Open to opportunities

Web Genius

@webgenius

Message

I build and optimize Shopify eCommerce stores using data-driven marketing.

Nigeria

Message

What I'm looking for

I’m looking to scale profitable Shopify stores by owning product research, CRO, paid social (TikTok/Facebook), and email marketing. I want to improve customer retention and sales through data-driven testing and continuous optimization.

I’m a results-driven eCommerce specialist with hands-on experience in building, managing, and scaling online stores. I focus on product research and market analysis to find trending, high-demand items, then translate those insights into high-converting store experiences through product listing, SEO optimization, and Shopify theme customization.

I run and optimize TikTok Ads and Facebook Ads campaigns to drive traffic and sales, while improving conversion rates with conversion rate optimization (CRO) through copywriting, images, and pricing strategies. I also strengthen customer retention with email marketing (Klaviyo, Mailchimp) and handle order fulfillment, supplier communication, and customer service—backed by tools like Google Analytics, so I can make data-driven decisions and keep scaling profitability.

Experience

Work history, roles, and key accomplishments

E-Commerce Specialist

Freelance

Built and managed Shopify stores from scratch, handling product uploads, theme customization, and payment integration while researching high-demand products. Created TikTok and Facebook ad campaigns, optimized product pages for conversion, and managed order fulfillment, supplier communication, customer service, and email marketing to drive repeat purchases.

Order Fulfilment Conversion Rate Optimization Product Research Facebook Ads Supplier Management Customer Retention

Shopify Store Manager

Freelance

Assisted clients with launching and optimizing eCommerce stores by improving UI/UX and product positioning. Provided strategic guidance on product selection, pricing, and branding, and implemented targeted marketing campaigns to increase customer engagement.

UI UX Product Positioning Pricing Strategy Branding Marketing Campaigns Customer Engagement