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@walidaslam
Highly skilled UI/UX Designer with over a decade of experience.
I am a highly skilled UI/UX Designer with over a decade of experience in product design, specializing in user-centric solutions for mobile and web applications. My journey has been marked by a commitment to enhancing user engagement and optimizing workflows, ensuring brand consistency across various platforms. I have successfully implemented UX research, prototyping, and testing strategies that drive measurable improvements in usability and process efficiency.
At Mowasalat (Karwa), I led the redesign of the app, achieving significant improvements in navigation efficiency and user satisfaction. My work on global events like the FIFA World Cup and Formula One has further honed my skills in developing UX strategies that address complex user needs. I am passionate about creating intuitive designs that not only meet business goals but also enhance the overall user experience.
Throughout my career, I have collaborated with cross-functional teams to deliver high-quality design solutions. My technical proficiency in tools like Figma and Adobe XD, combined with my ability to conduct thorough user research, allows me to create designs that resonate with users. I am dedicated to continuous learning and improvement, always seeking new challenges that push the boundaries of my creativity.
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Work history, roles, and key accomplishments
Mowasalat (Karwa)
Jan 2022 - Present (3 years 10 months)
Enhanced user satisfaction by 20% by refining UX and booking flows for taxis and buses in the Karwa app, using user feedback to inform continuous design iterations. Spearheaded the redesign of Karwa’s app, achieving a 30% improvement in navigation efficiency and a 20% reduction in booking time through features like real-time tracking and seamless payments.
Venuehook
Jan 2021 - Present (4 years 10 months)
Conducted comprehensive user research, including interviews, surveys, and usability testing, to identify and address user needs, improving overall user satisfaction by 25%. Sketched and iterated wireframes, prototypes, and high-fidelity UI for a responsive, visually engaging, and intuitive platform, resulting in a 40% increase in user engagement and a 30% boost in conversion rates.
CreatechSolutions
Jan 2021 - Present (4 years 10 months)
Produced UX/UI solutions for corporate, healthcare, and educational clients, boosting engagement by 30% and conversions by 25%. Conducted user research and journey mapping, improving engagement by 30% and conversions by 20%.
Confidential
Jan 2021 - Present (4 years 10 months)
Reduced user drop-offs by 20% on a compliance platform by designing intuitive UX for identity verification and risk assessment. Implemented a no-code KYC/KYB solution, cutting form completion time by 30%, and enabling a customizable, multilingual user interface.
General Dynamics Information Technology
Jan 2021 - Present (4 years 10 months)
Performed extensive user research to develop personas and journey maps, improving UX across e-commerce and fintech applications. Produced wireframes, prototypes, and interactive mockups, aligning design with business goals through stakeholder collaboration.
Golpik Inc.
Sep 2020 - Present (5 years 2 months)
Designed and implemented UX/UI solutions for various clients, including corporate enterprises, healthcare providers, and educational institutions, enhancing user engagement and conversions. Optimized interfaces for compliance platforms, reducing user drop-offs by 15% through user-centered designs and intuitive workflows.
Pacific Consulting and Trading
Jan 2016 - Present (9 years 10 months)
Conducted in-depth user research involving over 50 interviews to develop distinct personas and journey maps, directly enhancing the UX of e-commerce and fintech applications through targeted design improvements. Strengthened user flows, wireframes, and prototypes, aligning with business goals and improving user experience by 30%.
Panacloud Pvt. Ltd.
Jan 2013 - Present (12 years 10 months)
Contributed to the design of custom iconography and visual elements for digital applications, working alongside senior designers. Completed the internship by demonstrating creativity and a strong understanding of user-first design principles, recognized as a top-performing intern.
Microsoft Innovation Center
Jan 2013 - Present (12 years 10 months)
Assisted senior designers in creating custom iconography and visual elements for web and mobile applications. Gained valuable insights into the UX design process and best practices, applying user-oriented design principles to contribute effectively to project goals.
Degrees, certifications, and relevant coursework
Diploma, Communication Design
2020 - 2020
Grade: A
Activities and societies: Member of university's Honor Society
Completed a Diploma in Communication Design, achieving a Grade A. Was a member of the university's Honor Society, demonstrating strong academic performance and dedication to the field.
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