Open to opportunities

Vrinda Kumra

@vrindakumra

Message

I build corporate and consumer narratives that grow audiences and strengthen reputation.

India

Message

What I'm looking for

I'm looking to lead integrated communications, reputation, and brand storytelling in complex organisations where strategic narratives, audience growth, executive messaging, and high-impact campaigns matter.

I've built communications for Triveni Engineering, AB InBev, FreshToHome, and government missions—turning business priorities into stories people engage with and share.

At AB InBev India, I grew LinkedIn from 28,600 to 86,000 followers organically in nine months and led brand-house storytelling around Budweiser, Hoegaarden, and Corona. At Triveni Engineering, I built the corporate communications function and grew its LinkedIn audience to 2,500 followers in under two months.

My work spans media relations, executive messaging, internal communications, creator partnerships, and crisis communications. During COVID-19, I managed Ministry of Civil Aviation communications for the Vande Bharat Mission, supporting messaging for the repatriation of 6.75 million Indians.

Experience

Work history, roles, and key accomplishments

Current

Additional Manager – Corporate Communications

Current

Triveni Engineering & Industries Limited

May 2026 - Present (3 months)

Owns the full corporate communications function including IC calendar, executive messaging, LinkedIn presence, and employer brand campaigns. Grew LinkedIn page to 2,500 followers in under 2 months and conceived the She@Triveni campaign.

Corporate Communications Internal Communications Employer Branding Content Strategy Campaign Management Social Media Storytelling

Internal Communication & Social Media Manager

Anheuser-Busch InBev

Aug 2024 - Nov 2025 (1 year 3 months)

Scaled ABI India's LinkedIn presence from 28,600 to 86,000 followers organically in 9 months. Led brand awareness campaigns and flagship event communications, and managed internal communications for a 1,000+ employee organization.

Content Strategy Brand Awareness Internal Communications Staffbase PigeonHole Slack Analytics Social Media Management

Marketing & Social Media Manager

FreshToHome Foods

Mar 2023 - Aug 2024 (1 year 5 months)

Conceptualised and executed hero campaigns tied to cultural moments, driving 1.9M+ video views and a 169% audience growth surge. Lifted engagement rate from 1.3% to 3.4% through platform-native content and creator collaborations.

Campaign Management Social Media Marketing Community Building Influencer Marketing Content Strategy Data Analysis Facebook Instagram

Chief Community & Social Media Manager

Melwood Studios

Apr 2017 - Jun 2021 (4 years 2 months)

Managed communications for the Ministry of Civil Aviation's Vande Bharat Mission, coordinating repatriation of 6.75 million Indians during COVID-19. Led large-scale public campaigns for Swachh Bharat, Smart Cities, Delhi Metro, and DDA reaching 29.7M+ users.

Crisis Communications Government Communications Social Media Management Campaign Management Influencer Collaboration Stakeholder Management Content Strategy