Open to opportunities

Vivek Rai

@vivekrai

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Experienced marketer with a decade-long track record of driving results.

India

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my marketing expertise and drive impactful campaigns in a collaborative environment.

With over a decade of experience in marketing, I have honed my skills in crafting targeted digital marketing strategies that cater to businesses of all sizes. My journey has been marked by a commitment to delivering bespoke solutions that meet the unique needs of each brand. I pride myself on my ability to adapt swiftly to changing market dynamics, ensuring that my clients receive the best possible service and results.

In my recent role as a Senior Client Account Manager at Leroc Media, I established and nurtured client relationships through precise project execution and delivery. My efforts contributed to creating a holistic customer experience, ensuring impeccable service from the initial problem statement to the final product. I have successfully managed end-to-end campaign execution for top accounts, resulting in significant revenue increases and improved customer retention rates.

Throughout my career, I have received recognition for my contributions, including the Big Bang Award for the campaign 'The Coolest Job' for Miller High Life and a Gold award for Best Use of Digital Media at the Kaleido Awards 2019. I am passionate about leveraging my cross-industry expertise to drive impactful marketing initiatives that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Sr. Client Account Manager

Leroc Media

May 2023 - Dec 2023 (7 months)

Established and nurtured client relationships through precise project execution and delivery. Created a holistic customer experience by ensuring impeccable service from problem statement to final product. Scheduled regular skills and training programs to assist with on-the-job training.

Client Relationship Management Project Management Digital Marketing Strategy Customer Experience

Account Manager

Your Story Media

Aug 2021 - May 2023 (1 year 9 months)

Managed end-to-end campaign execution for top accounts resulting in a 5% increase in revenue and a 15% improvement in customer retention. Implemented client relationship management strategies that improved customer satisfaction and internal operations.

Campaign Management Revenue Customer Retention Client Relationship Management Strategic Planning

Manager Digital

Organic by MSL

Jan 2020 - May 2021 (1 year 4 months)

Managed end-to-end digital marketing campaigns and analysis. Handled client relationship management and live digital coverage, including influencer management for major brands.

Digital Marketing Campaign Management Influencer Management Client Relationship Management Data Analysis

Campaign Planner

Yorke Communications

May 2018 - Dec 2019 (1 year 7 months)

Planned and executed monthly social media campaigns to drive awareness and user engagement. Actively participated in crafting brand and campaign pitch proposals.

Campaigns Brand Strategy User Engagement Proposal Writing Campaign Execution

Brand Consultant

Narrative

Sep 2017 - Jan 2018 (4 months)

Executed campaign planning for micro influencer engagement with IBM. Managed and executed a book tour with digital coverage for 'Getting Things Done' by David Allen.

Campaign Planning Event Management Digital Coverage Brand Strategy

Sr. Executive Social Media

Webenza

Jul 2015 - Mar 2017 (1 year 8 months)

Coordinated between creative, design, development, and SEO teams to understand requirements before marketing products. Developed content marketing formulas to improve cost efficiency.

Social Media Management Content Marketing SEO Coordination Team Collaboration

Client Servicing

Geek Creative Agency

Sep 2013 - Dec 2014 (1 year 3 months)

Managed accounts for various brands, maintaining communication between the agency’s studio and clients. Focused on creating and managing clients’ digital presence and running social media campaigns.

Account Management Digital Presence Campaigns Client Communication Brand Management

Sr. Executive Social Media

Purple Front Technologies

Sep 2013 - Dec 2014 (1 year 3 months)

Managed multiple Facebook Business Pages, including content planning, creation, execution, and analysis. Conducted regular review meetings and on-ground research for client education.

Facebook Marketing Content Planning Client Management Research

Education

Degrees, certifications, and relevant coursework

Birla Institute of Technology, Mesra

Bachelor of Business Administration, Business Administration

HubSpot Academy

Inbound Marketing Certification, Marketing

Completed a certification in Inbound Marketing, focusing on strategies to attract, engage, and delight customers through effective marketing techniques.