Vivek Gupta

I’m a finance and accounting professional with 10+ years of experience across e-commerce, export, and SME sectors, combining full-cycle bookkeeping with practical compliance execution. I specialize in Tally (ERP 9 / Prime), Zoho Books, GST compliance (GSTR-1/3B), and reconciliation-led reporting, with a track record of keeping filings on time and audit records clean.

In my freelance work, I manage 4 active clients across retail, medical, and trading, driving monthly financial close and GST returns (GSTR-1/3B) with zero late submissions. I reduce manual effort by standardizing bulk Tally import templates and using AI-assisted workflows (ChatGPT, Microsoft Copilot, and Copilot in Excel) for MIS commentary and compliance checklists, cutting manual entry time by ~30% and report preparation time by 40%+.

From my e-commerce operations background, I handled end-to-end Amazon & Flipkart seller accounting—settlements, reimbursements, fee reconciliation, and return accounting—while building custom ACOS reports, reorder trackers, and inventory dashboards that improved inventory decision-making by 25%. I also built reliable reconciliation routines (including a weekly marketplace reconciliation tracker adopted by the wider finance team) and maintained 2+ years of export accounting with zero audit observations, including FEMA/RBI compliance for remittances. I enjoy turning finance data into usable management insights through MIS dashboards, P&L variance tracking, and cash flow visibility, so teams can act faster with confidence.