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Vitor GonçalvesVG
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Vitor Gonçalves

@vitorgonalves

Marketing Director at TAAG-Linhas Aereas de Angola, advancing marketing and communication initiatives.

Angola
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At TAAG-Linhas Aereas de Angola, I currently work as Diretor. I previously supported the company as Assessor and planned and executed marketing and communication initiatives as Marketing Specialist.

At Fazenda Girassol Angola, I was responsible for e-commerce strategy and operations, tracked sales, retention, and conversion KPIs, and managed commercial teams. I also implemented pricing, margin, and customer-loyalty strategies, while growing Facebook to more than 80k and Instagram to more than 8k.

At ABER HYDRAULICS S.A., I implemented CRM using HubSpot and SugarCRM, supported a rebrand, created an e-commerce-oriented website, and launched LinkedIn and YouTube channels. Earlier, at Amorim Cork Composites, I worked on marketing plans, product development, campaigns, and international fairs.

Experience

Work history, roles, and key accomplishments

TAAG-Linhas Aereas de Angola logoTA

Marketing Specialist

May 2023 - Jul 2024 (1 year 2 months)

Planeamento e execução de iniciativas de marketing e comunicação

Apoio à estratégia de marca e campanhas institucionais

Coordenação com equipas internas e parceiros externos

Coordenação de fornecedores e equipas internas

Ucall logoUC

Marketing and Communication Manager

Feb 2022 - May 2023 (1 year 3 months)

Worked as Marketing and Communication Manager at Ucall.

Tintas CIN logoTC

Product Manager

Jul 2021 - Feb 2022 (7 months)

Worked as Product Manager at Tintas CIN.

Fazenda Girassol Angola logoFA

Head of e-Commerce and Sales

May 2017 - Dec 2020 (3 years 7 months)

Responsável pela estratégia e operação de e-commerce

Definição e acompanhamento de KPIs de vendas, retenção e conversão

Gestão de equipas comerciais (frontoffice e backoffice)

Implementação de estratégias de pricing, margens e fidelização

Crescimento e gestão de redes sociais (Facebook +80k, Instagram +8k)

ABER HYDRAULICS S.A. logoAS

Marketing Director

Jan 2016 - Feb 2017 (1 year 1 month)

Implementação de CRM (HubSpot / SugarCRM)

Rebranding e renovação da identidade corporativa

Criação de website com lógica e-commerce

Lançamento de canais digitais (LinkedIn, YouTube)

Amorim Cork Composites logoAC

Brand Marketing Manager

Feb 2012 - Jan 2016 (3 years 11 months)

Marketing plan; Marketing strategies; Development of A-Z products;
Promotional Campaigns in Large Retail, and Specialized Retail;
International Fairs; Definition, planning and execution of the marketing
budget; Activation of brands; Statistical analysis; Benchmarking; Digital
Manager; Organization of International Fairs; Consumer Goods Brands

Gamobar logoGA

Marketing Assistant

Sep 2010 - Feb 2012 (1 year 5 months)

Management of Peugeot, Opel, Alfa Romeo, Fiat, BMW and Mini
brands; Customer loyalty and retention campaigns; Prepare, monitor
and ensure compliance with the marketing plan and the defined
budget; Coordination of the Customer Satisfaction team;
implementation of marketing campaigns; Digital Manager

Auto Sueco logoAS

Trainee Marketing Parts and Components

Mar 2010 - Sep 2010 (6 months)

Volvo Trucks website manager; Statistical Monitoring of the Penta
Network; Operational and Execution of Promotional Campaigns;
Analysis of the Volvo CAM tool.

IPAM logoIP

Product & Service Manager

Jan 2007 - Jan 2010 (3 years)

Worked as Product & Service Manager at IPAM.

RP

Marketing Assistant

Ramos Pinto

Mar 2007 - Aug 2007 (5 months)

Worked as Marketing Assistant at Ramos Pinto.

Education

Degrees, certifications, and relevant coursework

WE

Web2Business

Master Marketing Digital, Marketing Digital

2015 - 2016

1. Digital Marketing Plan 2. Video Marketing 3. Online Store 4. Content Creation 5. Photoshop for Web and Social Networks 6. Image and Video Editing with Photoshop 7. Facebook Marketing 8. Social Networking 9. YouTube Marketing 10. Creating Videos with Simple Tools 11. Creating Videos with Adobe Prémiére 12. Live Broadcasts 13. Email Marketing 14. Landing Pages and Conversions 15. Mobile Marketing

IM

Instituto Português de Administração e Marketing - Matosinhos

Degree, Marketing Manageament

2007 - 2010

EE

Escola Profissional de Espinho

Ensino Profissional, Comunicação, Marketing, Relações Públicas e Publicidade

2004 - 2007

Tech stack

Software and tools used professionally

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