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Vipanchika Sharma Telakapalle

@vipanchikasharma

Fashion merchandiser specializing in omnichannel eCommerce merchandising, product catalog management, and sell-through optimization.

Italy

Message

What I'm looking for

I’m looking for a fashion role where I can drive omnichannel product visibility through data-led catalog management, promotional pricing, and KPI monitoring, with room to scale commercial impact across DTC and marketplace platforms.

I’m a commercially driven fashion professional with 2+ years of omnichannel merchandising and eCommerce execution across DTC and multi-channel retail. I manage end-to-end product catalog operations—SKU setup, A+ content and digital asset coordination, promotional pricing, and inventory status—across Shopify and third-party marketplace platforms.

I turn trading data into product visibility strategies, closely monitoring sell-through rate, stock productivity, and margin to prevent out-of-stock situations. At TOMS, I reduced deadstock by 70% through SKU-level performance analysis and strategic stock reallocation, and supported launches like TOMS × Fizzy Goblet, achieving 80% sell-through in the first month.

Experience

Work history, roles, and key accomplishments

Merchandiser

TOMS Shoes | Retail Reliance

Jan 2023 - Jan 2025 (2 years)

Merchandiser with 2+ years managing eCommerce catalog operations across Shopify and third-party marketplaces with SKU setup, inventory management, pricing, and promotional configurations. Built KPI dashboards tracking sell-through and stock performance across 30+ online and retail doors. Reduced deadstock 70%. SDA Bocconi Maters graduate.

Shopify Asset Coordination Margin Tracking WSSI Tracker KPIs Excel Pivot Tables Cross Functional Collaboration