Vincent Vu

I’m an ecommerce developer who designs and builds scalable, user-friendly, secure storefronts that drive online sales and improve customer experience—especially through CRO and CTR-focused implementation. In my current role, I lead end-to-end development of custom Shopify themes and headless storefront features, pushing performance and conversion improvements from day one.

I build AI-powered shopping experiences that feel practical, not gimmicky. I integrated an AI product recommendation engine to personalize shopping, implemented AI-driven search and merchandising based on user behavior and purchase history, and delivered an AI-assisted customer support chatbot tied into Shopify’s order management system to reduce support ticket volume.

I also partner with data teams to translate models into real commerce outcomes, collaborating on inventory forecasting and demand planning. To keep delivery fast and consistent, I use AI code generation tools to accelerate workflows while maintaining high code quality, and I architect backend integrations using Node.js plus third-party APIs for fulfillment, loyalty, and marketing automation.

Across freelance and earlier frontend roles, I’ve designed UI/UX, launched campaigns, and modernized storefronts. I built ecommerce experiences with SEO-ready product pages and conversion-minded email templates (including HTML templates that improved email CRO by ~25%), created Shopify and WordPress/WooCommerce storefronts for 20+ sites, and used Webpack and CSS for automated image optimization—reducing page load times by up to 30%. I’m also certified in Headless at Shopify for Developers and Shopify development fundamentals.