Open to opportunities

Vinay Totager

@vinaytotager

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Engineer by training, storyteller by passion, and marketer by choice.

India

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What I'm looking for

Seeking a role that combines creative storytelling with technical expertise to drive marketing excellence and brand growth.

As a creative lead and copywriter, I leverage my engineering background and passion for storytelling to craft compelling, data-driven narratives that help brands communicate effectively. With a unique blend of technical expertise and creative vision, I thrive in marketing projects that require innovative thinking and strategic execution.

Throughout my career, I've developed a strong portfolio in copywriting, brand marketing, and content creation, with a proven track record of driving results-oriented campaigns that boost brand awareness and engagement. My experience in the tech industry has equipped me with a solid understanding of blockchain, DeFi trends, and growth marketing strategies.

With a strong foundation in engineering and a passion for creative expression, I'm always looking for opportunities to push the boundaries of innovative storytelling and marketing excellence.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager- Copywriter

Current

CoinDCX

Sep 2023 - Present (1 year 9 months)

Conducted research on blockchain and DeFi trends, shaping strategic adoption theses. Established a cohesive brand identity with clear guidelines, enhancing content quality. Created and executed campaign GTM strategy, one such campaign helped achieve ATH weekly futures volume of $10 Mn.

Copywriting Blockchain DeFi Brand Marketing Content Marketing Growth Marketing

Founder and Creative Lead

The Vinning Story

Jan 2021 - Dec 2022 (1 year 11 months)

Digital content creation and copywriting for diverse channels.

Copywriting Content Creation Content Marketing

Creative Lead (Copy)

Pixelfox

Jul 2022 - Dec 2022 (5 months)

Led creative team in executing social media campaigns for Scaler USA. Developed creative concepts, copies, and managed the ideation-to-execution process. Created technical blogs for LinkedIn.

Copywriting Social Media Campaign Management Technical Writing

Associate Manager- Copy & Content

Onsurity

Apr 2022 - Aug 2022 (4 months)

Developed engaging content aligned with company objectives. Collaborated cross-functionally to ensure coherent content strategy. Designed Father’s Day and Mother’s Day campaigns, boosting parental health plan purchases by 20-25%. Created educational healthcare videos, enhancing viewer engagement.

Copywriting Content Marketing Healthcare Campaign Management