victor jose peña lara

Managed client portfolio and developed commercial relationships. Sold advertising solutions across traditional and digital media, identified business opportunities, and designed strategies to increase sales and customer loyalty.

Developed financial models for project evaluation, controlled budgets, designed and implemented KPIs, managed treasury and cash flow, analyzed financial deviations, and supported cost reduction and operational efficiency improvements.

Administered financial resources and controlled expenditures. Prepared monthly financial reports, planned finances, managed liquidity, and optimized resource usage to reduce expenses.

Provided personalized customer service and advice, closed sales, and followed up post-sale. Prepared sales reports, analyzed indicators, and developed customer loyalty and commercial relationships.

Pursuing a degree in Economics with a strategic focus on resource optimization and data-driven decision making.

Pursuing a technology degree in Video Game and Application Development.

Completed a technology degree in Finance.

Completed a technology degree in Senior Management and Administration.

Completed a Full Stack Developer program.

Completed a technical program in C++ programming.

Completed a bachelor's degree in English.

Completed a course in basic, intermediate, and advanced Excel.

Completed a technical program in microfinance operations and services.