Victoria Larez

Manage visual content and digital communications across Instagram, LinkedIn, catalogs, sales materials, and product presentations for B2B audiences. Collaborate with leadership, sales, and quality control to translate business priorities into accurate design assets, and redesign product catalogs and develop reusable brand systems.

Develop brand identities for clients across fashion, food & beverage, fragrance, interior design, and e-commerce, managing projects from discovery through final delivery. Create logos, visual systems, packaging, editorial assets, and digital applications.

Managed content strategy, visual design, publishing, and community engagement for two consumer brands, growing Instagram communities from approximately 3K to 8K followers each (+167%). Designed paid social assets and product catalogs, and delivered performance reports to management.

Created Shopify-ready e-commerce assets including product infographics, instructional visuals, web banners, and promotional graphics. Retouched model photography and prepared product images for web and social media, and reviewed customer feedback to improve visual content.

Studied graphic design, focusing on visual communication and design principles.