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Alonso Martínez

@alonsomartnez

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Graphic designer at FRONT PORCH SOLUTIONS, building modular visual systems for 15+ U.S. accounts.

Venezuela

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At FRONT PORCH SOLUTIONS, I developed and maintained modular visual systems for 15+ U.S. accounts, spanning ads, landing pages, web assets, presentations, and print. I also created campaigns for FragranceX and Perfume.com across email, e-commerce, social media, and web.

At ROBIN STRATEGIC CREATIVE AGENCY, I led the design of the 2018 and 2019 editions of Premios Pepsi Music, creating visual systems and master assets for campaign rollouts. I later served as lead designer for the 2020 edition and contributed to the development and expansion of the Pepsi Legacy 2020 visual system.

At FELA MEDIA, I developed 10+ brand identities and contributed to 20+ marketing campaigns. My work included integrated launch campaigns, landing pages, ad assets, motion graphics, and video content.

Experience

Work history, roles, and key accomplishments

Graphic & Multimedia Designer

Front Porch Solutions

Feb 2024 - Jul 2026 (2 years 5 months)

Developed and maintained modular visual systems for 15 U.S. accounts, ensuring consistency across ads, landing pages, web assets, presentations, and print materials. Created multichannel campaigns for FragranceX and Perfume.com across email marketing, e-commerce, on-site banners, social media, and web.

Graphic & Multimedia Designer

Fela Media

Mar 2021 - Jul 2022 (1 year 4 months)

Developed 10 brand identities and contributed to 20 marketing campaigns across financial services, technology, education, tax, and consumer services. Designed conversion-focused landing pages, web assets, monthly social media content, and promotional materials.

Brand Identity Campaign Design Landing Pages Web Design Social Media Paid Media Email Marketing Motion Graphics Video Editing Meta Ads Google Ads Photoshop Illustrator InDesign After Effects Premiere Pro Figma

Design Coordinator / Art Director

Robin Strategic Creative Agency

Dec 2019 - Feb 2021 (1 year 2 months)

Promoted to Design Coordinator / Art Director, leading a team of up to 15 designers and setting visual standards, production priorities, and review processes. Coordinated B2C, B2B, and experiential campaigns across 10 accounts and served as lead designer for Premios Pepsi Music 2020.

Art Direction Team Leadership Campaign Coordination Visual Standards Brand Identity Photoshop Illustrator InDesign After Effects Premiere Pro Figma

Part-Time Graphic Designer

Groowly Digital

Jan 2018 - Dec 2020 (2 years 11 months)

Part-time graphic designer role at Groowly Digital.

Graphic Designer

Robin Strategic Creative Agency

Nov 2017 - Dec 2019 (2 years 1 month)

Designed digital and print materials for national campaigns, events, and activations for Pepsi, 7UP, Dogourmet, and Golden. Led the design of the 2018 and 2019 editions of Premios Pepsi Music, creating the visual system and master assets used by the team for campaign rollouts and format adaptations.