At Nook, I turned pilot data into an MVP improvement by introducing AI-assisted matching into the core discovery experience. The rollout improved reported user experience by 16%, while subscription revenue grew from ₦142,000 during the pilot to ₦384,000+ across the following two months.
At Xpresshare, I shaped the product from discovery through launch, translating shipper pain points into a clearer differentiator and contributing to 246 first-time paid shippers within 48 hours of launch. I also used prototype testing and early user feedback to help simplify the shipping journey and reduce friction.
