At Moneyfarm, I audited a roughly 200-page UK and Italy marketing estate and rebuilt it as a reusable, component-based Figma design system. It cut page build time by 20–70% and doubled A/B testing capacity.
I also redesigned a large in-app and header imagery workflow, reducing delivery from four months to three weeks. I introduced motion into Google campaign creative, lifting click-through rate by about 15%.
At &me – Moneyfarm & M&G, I turned a brand manifesto into production-ready templates and guidelines, scaling them across hundreds of assets and the full product website. I acted as brand guardian across web, social, email and campaigns, directing two agencies and an in-house designer.
As Lead Designer at Lullaai, I led the product’s core UX/UI architecture as the team scaled and mentored new designers. My work has also included brand, web and product design for freelance clients, and fintech and insurtech interfaces for Banco Santander subsidiaries across Chile and Mexico.
