Open to opportunities

Alexandra Vasina

@vasinavasina

Message

Graphic designer with strong art direction skills 👀

Spain

Message

What I'm looking for

I seek a collaborative environment that values creativity and innovation, offering opportunities for growth.

With over five years of experience as an art director and content creator, I currently focus on social media visuals, banners, and visual storytelling. I enjoy being deeply involved in the creative process — from concept to execution — and strive to create content that resonates.

My background in fashion design (BA from Moscow Art and Industry Institute) laid the foundation for my sense of style, composition, and aesthetics, which I’ve since applied to content and brand communication across formats.

I’ve worked with brands like Gorodskaya hair salon, where I helped strengthen brand identity and loyalty through thoughtful visual strategies.

In addition to my creative work, I bring strong organizational skills, experience in managing teams, and the ability to handle day-to-day tasks and challenges effectively — ensuring smooth workflows and timely delivery.

Now based in Barcelona, I’m actively looking to join a team where I can collaborate, grow, and contribute through both creative thinking and hands-on execution

Experience

Work history, roles, and key accomplishments

Set Designer

Freelance

Jun 2021 - Present (4 years 1 month)

Generated the concept of photo shoots. Sketched out ideas using storyboards with materials, pictures, and mood boards. Designed and introduced concepts within a set budget.

Concept Generation Storyboarding Budget Management Sketching

Graphic Designer

Freelance

Jun 2020 - Present (5 years 1 month)

Implemented presentations and simple animated videos. Created illustrations both by hand and on a tablet. Designed visual content for social media.

Presentation Animation Illustration

Art Director

Gorodskaya Hair Salon

May 2017 - Present (8 years 2 months)

Designed and implemented photo and video imagery, along with catchy social media content, adhering to brand strategy, budget, and deadlines. Increased brand awareness and customer loyalty by reaching approximately 5000 clients, including influencers and public figures.

Video Imagery Brand Strategy Budget Management Brand Awareness Influencer Marketing