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Varun RockeyVR
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Varun Rockey

@varunrockey

I build evaluation frameworks for AI agents and SERP-winning B2B content strategies.

India
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What I'm looking for

I'm looking to build rigorous evaluation systems for AI agents or lead content strategy where technical accuracy, clear constraints, and measurable search performance matter.

At Google via Turing, I designed and evaluated multi-turn, multimodal agent workflows under strict tool and API constraints. My rubrics, synthetic test cases, and evaluation frameworks became internal quality benchmarks.

I validate generated scenarios against live API documentation and review agent outputs against defined criteria. My contract was extended from three to seven months, and I was nominated as a top performer during the transition from text-only to multimodal work.

Across Virtina and Edkent Media, I built B2B SaaS and eCommerce content strategies that earned SERP #1 rankings and Featured Snippets in healthcare, finance, retail, firearms, and eCommerce. I combine technical writing, compliance-aware messaging, keyword research, and performance analysis in Google Search Console.

I'm also building Funcle Yeti, a content-first eCommerce venture documented publicly as a live case study. I handle market positioning, ICP mapping, go-to-market planning, and content strategy end to end.

Experience

Work history, roles, and key accomplishments

VI

Technical Content Writer

Virtina

Jan 2019 - Dec 2025 (6 years 11 months)

Developed content strategy across regulated verticals including healthcare, firearms retail, and SaaS. Achieved multiple SERP #1 rankings and Featured Snippets through keyword research and performance analysis.

TU

Agentic & Multimodal Evaluation Specialist

Turing

Jun 2025 - Dec 2025 (6 months)

Designed multi-turn, multimodal agent workflows under strict tool and API constraints. Built rubrics and evaluation frameworks adopted as internal quality benchmarks.

EM

B2B Content & SEO Specialist

Edkent Media

Jan 2021 - Dec 2023 (2 years 11 months)

Executed B2B SaaS content strategy for a direct mail automation platform across US, Canadian, and Australian markets. Secured SERP #1 rankings and Featured Snippets across multiple verticals.

Education

Degrees, certifications, and relevant coursework

GS

Growth School

Masterclass, Gen AI

2025 - 2025

Completed a Masterclass in Gen AI.

HA

HubSpot Academy

Certification, Content Marketing

2021 - 2021

Completed a certification in Content Marketing.

AT

Albertian Institute of Science and Technology

Bachelor of Engineering, Mechanical Engineering

2014 - 2018

Pursued a Bachelor of Engineering in Mechanical Engineering.

CC

Carmel Polytechnic College

Diploma, Automobile Engineering

2012 - 2015

Completed a Diploma in Automobile Engineering.

Tech stack

Software and tools used professionally

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