Varun Rockey
@varunrockey
I build evaluation frameworks for AI agents and SERP-winning B2B content strategies.
What I'm looking for
At Google via Turing, I designed and evaluated multi-turn, multimodal agent workflows under strict tool and API constraints. My rubrics, synthetic test cases, and evaluation frameworks became internal quality benchmarks.
I validate generated scenarios against live API documentation and review agent outputs against defined criteria. My contract was extended from three to seven months, and I was nominated as a top performer during the transition from text-only to multimodal work.
Across Virtina and Edkent Media, I built B2B SaaS and eCommerce content strategies that earned SERP #1 rankings and Featured Snippets in healthcare, finance, retail, firearms, and eCommerce. I combine technical writing, compliance-aware messaging, keyword research, and performance analysis in Google Search Console.
I'm also building Funcle Yeti, a content-first eCommerce venture documented publicly as a live case study. I handle market positioning, ICP mapping, go-to-market planning, and content strategy end to end.
Experience
Work history, roles, and key accomplishments
Founder & Content Strategist
Funcle Yeti
Jan 2025 - Present (1 year 7 months)
Leading end-to-end commercial and content strategy including market positioning, ICP mapping, and go-to-market planning. Documented publicly as a live case study.
Technical Content Writer
Virtina
Jan 2019 - Dec 2025 (6 years 11 months)
Developed content strategy across regulated verticals including healthcare, firearms retail, and SaaS. Achieved multiple SERP #1 rankings and Featured Snippets through keyword research and performance analysis.
Agentic & Multimodal Evaluation Specialist
Turing
Jun 2025 - Dec 2025 (6 months)
Designed multi-turn, multimodal agent workflows under strict tool and API constraints. Built rubrics and evaluation frameworks adopted as internal quality benchmarks.
B2B Content & SEO Specialist
Edkent Media
Jan 2021 - Dec 2023 (2 years 11 months)
Executed B2B SaaS content strategy for a direct mail automation platform across US, Canadian, and Australian markets. Secured SERP #1 rankings and Featured Snippets across multiple verticals.
Education
Degrees, certifications, and relevant coursework
Growth School
Masterclass, Gen AI
2025 - 2025
Completed a Masterclass in Gen AI.
HubSpot Academy
Certification, Content Marketing
2021 - 2021
Completed a certification in Content Marketing.
Albertian Institute of Science and Technology
Bachelor of Engineering, Mechanical Engineering
2014 - 2018
Pursued a Bachelor of Engineering in Mechanical Engineering.
Carmel Polytechnic College
Diploma, Automobile Engineering
2012 - 2015
Completed a Diploma in Automobile Engineering.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
funcleyeti.comPortfolio
funcleyeti.comJob categories
Skills
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