I've led 0→1 product design for Swif's B2B SaaS platform, owning strategy, information architecture, workflows, UI, interaction design, and a scalable design system. My work supported growth to $4M ARR and seed funding from YC and private investors.
At Smartsheet, I led Admin & Commerce initiatives supporting 40,000 unassisted subscriptions and $200M+ ARR, while improving trial signup conversion and activation by 10%. I also shipped a unified case management system for CMS and now advise RoadCast on product strategy, growth design, and cross-functional delivery.
