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Varsha Saravanan

@varshasaravanan

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Enthusiastic Social Media Manager with expertise in digital strategy.

India

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and growth in digital marketing.

I am an enthusiastic Social Media Manager with 7 months of hands-on experience gained through internships and freelancing. My specialization lies in content creation, lead generation, and digital strategy. I have developed a strong expertise in AI-driven content writing, Instagram content creation, and marketing automation, complemented by a solid foundation in SEO and ad management across Google and Meta.

In my current role at Annapoorna Mithai, I manage social media strategies, optimize Google My Business SEO, and provide detailed performance reports. My experience with Freshkatch as a freelance content writer has further honed my skills in video scriptwriting and carousel post content. I am passionate about photography and eager to bring my creativity and insights to impactful social media initiatives.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Annapoorna Mithai

Jul 2023 - Present (1 year 10 months)

As a Social Media Manager, I developed and implemented strategies to enhance brand awareness and engagement. I managed social media platforms, created paid ad campaigns, monitored metrics, and prepared performance reports while coordinating with designers to optimize content.

Content Writing Meta Analytics Social Media Management Campaign Management performance reporting Trend Analysis

Current

Freelance Content Writer

Current

Freshkatch

Jul 2023 - Present (1 year 10 months)

In my freelance role, I specialized in creating short video scripts, engaging story content, and carousel posts. I also designed basic Canva posters to enhance audience engagement.

Content Writing Video Scripts Storytelling Carousel Post Creation Canva

Digital Marketer

VDart - Team Sidd

Jul 2023 - Nov 2023 (4 months)

During my internship, I acquired skills in lead generation and developed social media content strategies. I supported response teams for YouTube channels and gained knowledge in email marketing campaigns.

Lead Generation Social Media Strategy Email Marketing Campaign Management

Social Media Marketing Intern

SkillLevel

Jul 2023 - Nov 2023 (4 months)

As a social media marketing intern, I focused on creating engaging Reels content, targeting specific audience demographics, and analyzing reach and engagement metrics.

Social Media Marketing Reels Content Creation Content Development

Education

Degrees, certifications, and relevant coursework

Lady Doak College

Bachelor of Commerce (Honours), Commerce

2021 - 2024

Grade: 60%

Pursuing a Bachelor of Commerce (Honours) with a focus on developing skills in business management and commerce. Engaged in various projects and internships that enhanced my understanding of digital marketing and social media management.

S.B.O.A Matric HR Sec School

Higher Secondary Certificate, General Education

2011 - 2021

Grade: 85%

Completed secondary education with a strong emphasis on academic performance, achieving 85% in the XIIth standard and 78.2% in the Xth standard. Developed foundational skills in various subjects, preparing for higher education.