Open to opportunities

Varsha Lakhotia

@varshalakhotia

Message

I lead integrated brand campaigns, digital creative, and visual systems that drive engagement and strengthen identity.

India

Message

What I'm looking for

I'm looking to create impactful, user-centric visual experiences through storytelling, design thinking, innovation, and integrated brand campaigns that deliver measurable business results.

I've led end-to-end creative execution for SMFG at FCB Kinnect, spanning social media, digital campaigns, and performance marketing assets. I also developed campaign visuals for Polycab and Smart Bazaar and created pitch presentations for Flipkart.

At Mirum WPP, I delivered digital, social, and performance campaigns for Axis Mutual Fund, Starbucks India, Tanishq, and AMFI. I turn complex financial products into accessible visual narratives, build reusable design systems, and collaborate closely with strategists, copywriters, account managers, and Creative Directors.

Across WokeTalk, Setblue.com, and Kriarvi Koncepts, I've created UI/UX designs, pitch decks, branded content, motion graphics, social creatives, and campaign assets. I mentor designers and animators while using AI tools to accelerate ideation without compromising creative quality.

Experience

Work history, roles, and key accomplishments

Art Director

FCB Kinnect

Jan 2024 - Dec 2025 (1 year 11 months)

Independently managed the SMFG account, leading end-to-end creative execution across social media, digital campaigns, and performance marketing assets. Developed integrated digital creatives for Polycab and Smart Bazaar, and designed pitch presentations for Flipkart.

Art Direction Creative Strategy Campaign Design Social Media Strategy Performance Marketing Branding Adobe Creative Suite Figma Midjourney Adobe Firefly Runway

Visualizer

Mirum WPP

Jan 2024 - Dec 2025 (1 year 11 months)

Led creative campaigns for Axis Mutual Fund, Starbucks India, Tanishq, and AMFI, delivering digital campaigns, social media content, and performance marketing creatives. Mentored a team of designers and streamlined workflows through reusable templates.

Art Direction Campaign Design Branding Adobe Creative Suite Mentor Design Systems

Creative Designer

WokeTalk

Jan 2023 - Dec 2023 (11 months)

Designed and delivered pitch decks, UI/UX designs, social media creatives, performance marketing assets, motion graphics, videos, and animations using Adobe Creative Suite and Figma.

UI UX Design Branding Social Media Strategy Performance Marketing Motion Graphics Adobe Creative Suite Figma

Graphic Designer

Setblue.com

Jan 2021 - Dec 2023 (2 years 11 months)

Developed and executed high-impact visual content for social media, digital marketing, and performance campaigns across platforms including Facebook, Instagram, Google Ads, LinkedIn, and display networks.

Graphic Design Social Media Marketing Performance Marketing Adobe Creative Suite Motion Graphics

Jr. Graphic Designer

Kriarvi Koncepts

Jan 2019 - Dec 2020 (1 year 11 months)

Designed and executed social media creatives, digital posters, marketing banners, illustrations, and branded visual assets. Collaborated with marketing and content teams to create platform-specific campaigns.

Graphic Design Social Media Marketing Branding Adobe Creative Suite Illustration