Vamsi Krishna

Owned UX strategy and execution for the Promotions & Offers vertical within a CXO-led Point-of-Sale initiative, contributing to 30–35% quarterly revenue growth. Conducted call-center visits and surveys to translate customer insights into product improvements.

Collaborated with product, engineering, and business stakeholders to align UX strategy with technical requirements. Redesigned key user interactions, contributing to a 40% increase in user engagement during initial testing.

Delivered UX and visual design across 10+ client websites and mobile applications. Created 20+ A/B test variations and translated audit findings into 50+ actionable design recommendations.

Led the design system for 6 in-house products and redesigned the core dashboard experience across 50+ screens. Collaborated with cross-functional stakeholders in an Agile environment.

Designed campaign visuals that contributed to a 30% increase in engagement and retention. Designed 6+ customizable product modules for the strategy team.

Created 50+ marketing and campaign assets in collaboration with internal stakeholders across digital and offline channels.

Pursued a Master of Arts in Human-Computer Interaction, focusing on user-centered design and interaction research.

Completed a course in Fundamentals of Interaction Design, covering core principles of interaction design.

Earned a Bachelor of Fine Arts, developing skills in visual design and creative expression.