Adriana Ochoa
@adrianaochoa1
Content and Community Specialist for brands including Bimbo Ecuador, creating social content and analyzing audience engagement.
EcuadorWhat I'm looking for
At FINDASENSE, I worked on Bimbo Ecuador brands, analyzing Instagram and Facebook performance and conversations with tools including Sprinklr, SemRush, and Google Trends. I also prepared reports and supported analysis of sales cases involving product delivery and customer and supplier complaints.
For La Gallera, I created social content and copy, managed community engagement, and reported on monthly metrics with strategic recommendations. My work included editorial proposals, news writing, and content about productions and campaigns.
For SOA ECUADOR, I contributed to the #ElOcéanoNoSeMina campaign against deep-sea mining through content creation, copywriting, community management, and metrics analysis. I also worked on a campaign promoting a virtual medical conference, which generated more than 500 leads in one month and had 160 confirmed attendees.
On my project Divas Caninas, I developed an original social content concept, wrote short-form scripts, created characters, and produced and edited videos for Instagram. I also created AI-generated artwork, experimenting with prompts, visual composition, and artistic direction.
Experience
Work history, roles, and key accomplishments
Content and Community Specialist
Findasense
Worked with agencies, corporate brands, and independent projects, supporting social media management, content creation, and reporting processes.
Social Media Analyst
Bimbo Ecuador
Analyzed performance of Instagram and Facebook pages, conversation analysis, and delivered monthly sales case reports.
Digital Campaign Manager
Sustainable Ocean Alliance Ecuador
Managed digital campaign against deep-sea mining on Instagram, including content creation, community management, and metrics analysis.
Social Media Manager
La Gallera
Managed brand positioning on social media, created carousel posts, reels, and community management, and provided monthly metrics analysis reports.
Digital Marketing Specialist
Universitat Autònoma de Barcelona
Managed digital campaign for UAB Master's program, including landing page copywriting, Google Ads and Facebook Ads management, and campaign planning.
Community Manager
AI Applied to Medicine Conference
Promoted a national virtual medical conference through Facebook and LinkedIn community management, copywriting, and Facebook Ads campaign.
Content Creator
Divas Caninas
Created original digital content for social media, developed creative concepts, wrote scripts, and managed Instagram content.
Content Creator
Cavalieri Suits
Created content and copywriting for Instagram, managed community engagement, and developed interactive story formats for luxury menswear brand.
Education
Degrees, certifications, and relevant coursework
Universitat Autònoma de Barcelona
Master, Communication and Digital Marketing
Completed a Master in Communication and Digital Marketing in September 2021.
Universidad Católica de Santiago de Guayaquil
Bachelor's degree, Organizational Communication
2011 - 2013
Pursued a Bachelor's degree in organizational communication, completing studies in September 2013.
Tech stack
Software and tools used professionally
Availability
Location
EcuadorAuthorized to work in
Salary expectations
Job categories
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