At Spinny, I designed B2B auction products and a real-time bidding experience across more than one million car listings annually. The auction platform contributed 20% of revenue and 40% of unit sales.
I also designed leaderboard-based gamification that increased dealer engagement by 13%, and established reusable design systems. I used research, analytics, and user testing to improve product listing and product details experiences.
Earlier at Spinny, I redesigned B2C apps and websites, and designed more than 20 A/B tests that improved the conversion funnel by 2x. At TLC Relationship Management P Ltd., I designed mobile apps for more than eight hotel chains.

