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usman fahim

@usmanfahim

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CMS Developer at TSB – The Sales Bank building custom Shopify and WordPress themes with API-driven integrations.

Pakistan

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At TSB – The Sales Bank, I lead architecture and development for Shopify and WordPress solutions, including custom theme frameworks and API-driven integrations.

At Create Max, I led end-to-end eCommerce and CMS development, creating custom Shopify themes and WordPress themes and integrating payment gateways and third-party services.

At Marten Digitals, I led WordPress and Shopify CMS projects, converting Figma/PSD designs into responsive themes and building custom sections, templates, and WordPress solutions.

Earlier, I developed WordPress and Shopify websites at INNOVEGA, ASP.NET applications at IT Media Zone, and websites, CMS solutions, and mobile app features and APIs at TechOrbit.

Experience

Work history, roles, and key accomplishments

Current

CMS Developer (Shopify & WordPress)

Current

TSB – The Sales Bank

Jan 2026 - Present (9 months)

Lead architecture and development of scalable Shopify (Liquid) and WordPress solutions. Build custom theme frameworks, advanced business logic, and API-driven integrations.

Shopify Liquid WordPress API Integration Performance Optimization SEO Core Web Vitals

Senior CMS Developer (Shopify & WordPress)

Create Max

Nov 2025 - Feb 2026 (3 months)

Led end-to-end development of scalable eCommerce and CMS solutions using Shopify (Liquid) and WordPress. Architected custom Shopify themes with advanced Liquid logic, metafields, and dynamic sections.

Shopify Liquid WordPress Theme Development API Integration Payment Gateways Performance Optimization SEO Security Hardening Cross Device Compatibility

CMS Developer

Marten Digitals

Jan 2025 - Nov 2025 (10 months)

Led CMS projects in WordPress and Shopify with a focus on custom Liquid themes and advanced WordPress development. Converted Figma/PSD designs into responsive, pixel-perfect themes.

WordPress Shopify Liquid Figma PSD Custom Theme Development Performance Optimization SEO Caching Elementor

WordPress & Shopify Developer

INNOVEGA

Feb 2024 - Dec 2024 (10 months)

Developed and customized WordPress themes and plugins tailored to client requirements. Designed and optimized Shopify stores, implementing Liquid templates and custom sections.

WordPress Shopify Liquid WooCommerce Payment Gateways SEO Performance Optimization

ASP.NET Developer

IT Media Zone

Jan 2023 - Dec 2023 (11 months)

Worked on web applications using ASP.NET. Integrated backend logic with frontend components using HTML, CSS, and JavaScript.

ASP.NET HTML CSS JavaScript SQL Server Responsive Design

Web Developer | Mobile App Developer | CMS Developer

TechOrbit

Feb 2022 - Dec 2022 (10 months)

Developed responsive websites and web applications based on client requirements. Designed and customized WordPress/CMS websites using Elementor and related tools.