Ural Tan User

Led end-to-end creative development for 5 high-profile public and private sector clients, including 42 Türkiye, the Ministry of Environment, Terminal Istanbul, COP31 and Emlak Konut. Created integrated 360° campaign concepts, wrote TV commercial scripts, and produced digital content to drive brand awareness and engagement.

Led marketing communications for four brands in the group: Kanal D, Radyo D, Dream Türk and Dream TV. Managed the MarCom team, developed communication ideas, briefed and managed advertising agencies, and planned and executed 360° communication campaigns for 7 TV series and shows.

Led creative advertising and digital marketing projects across 5 media brands for Demirören, one of Türkiye's largest media groups. Increased TV series viewership through advertising and influencer marketing campaigns, built digital marketing strategies for Hürriyet and Milliyet, and mentored junior team members.

Led digital marketing campaigns from the ground up for Penti and acted as creative director on multiple projects. Delivered campaigns for 6 major brands across 3 markets, including the Felis-winning Xiaomi 11T launch campaign in Kazakhstan, and created the Penti social media work that won Gold at the Social Media Awards Turkey 2020.

Led below-the-line (BTL) projects from the ground up for Shell. Produced banners, flyers, radio spots, product promotion materials and localized global campaigns for 7 clients, including Shell, JTI and Tesa, and managed client relationships through regular meetings.

Led the main creative campaign in a competitive agency pitch that won Adidas Turkey as a client. Built and led creative marketing projects for Decathlon from the ground up, delivering commercial videos, social media management and creative marketing projects.

Wrote video content scripts for ListeList and client brands, matching the platform's storytelling and production style.

Wrote copy for apps, microsites and social media content supporting digital campaigns, including Coca-Cola's Takımınla Kolkola campaign.

Supported the shoot of two TV commercials as a production intern, then joined the copywriting team to develop below-the-line (BTL) campaigns for Mercedes-Benz and Little Caesars.

Completed The Complete Digital Marketing Course on Udemy in 2023, covering SEO, Google Ads, Google Analytics, Meta Ads, Email Marketing, and Social Media Marketing.

Earned the European Advertising Certificate from EACA Academy in 2016.

Bachelor's Degree in Advertising from Istanbul Bilgi University, completed in 2016.

Completed the Writing a Marketing Plan course on LinkedIn in 2016.