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Umer Farooq

@umerfarooq26

E-commerce operations specialist at Real Essentials who migrated its full catalog to TikTok Shop.

At Real Essentials, I manage catalog operations across Amazon, Walmart, and TikTok Shop, and led the full catalog migration to TikTok Shop through bulk uploads.

I build daily sales reports and bid and budget sheets for PPC managers, and have resolved 100+ account suspensions and catalog issues through appeals and escalations.

Previously, I managed Amazon PPC campaigns at Canadawide Sports that generated $250K+ in sales at an ACoS below 10%. I also managed Amazon, Shopify, and eBay operations and delivered monthly reports to stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Head E-commerce Assistant

Current

Real Essentials

Sep 2024 - Present (2 years 1 month)

Manage catalog operations for thousands of SKUs across Amazon, Walmart and TikTok Shop, handling pricing, listings and ad placements through bulk uploads. Led full catalog migration to TikTok Shop and resolved 100+ account suspensions.

Amazon Seller Central Walmart Seller Center TikTok Shop Bulk Loads Catalog Management PPC Account Health Appeals Excel Google Sheets AI Tools

E-commerce Operations Specialist

Real Essentials

Jun 2023 - Sep 2024 (1 year 3 months)

Managed Amazon Seller Central end to end, including PPC optimization, keyword research and product issue resolution. Ran product uploads, flat files and marketing campaigns on Walmart and Shopify.

Amazon Seller Central PPC Keyword Research Product Upload Flat Files Walmart Shopify SEO A+ Content

E-commerce Specialist

Canadawide Sports

Dec 2021 - May 2023 (1 year 5 months)

Managed Amazon PPC campaigns that generated $250K+ in sales at an ACoS below 10%. Optimized listings and campaigns using user behavior and SEO data, improving conversion rates and organic rankings.

Amazon PPC ACoS Optimization Listing Optimization SEO Shopify eBay Reporting