Open to opportunities

Umar Farooq

@umarfarooq9

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Creative fashion marketing specialist passionate about visual storytelling.

Pakistan

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What I'm looking for

I am looking for opportunities that foster creativity and allow me to contribute to innovative fashion projects while growing within a collaborative team environment.

I am a fashion marketing and visual merchandising specialist with a strong passion for visual storytelling and brand innovation. My experience spans across digital content creation, campaign styling, and executing high-impact aesthetics that resonate with diverse audiences. I have successfully curated brand narratives and translated global fashion trends into localized retail strategies, particularly in the vibrant fashion scene of Dubai.

Throughout my academic journey at the Pakistan Institute of Fashion and Design, I have led significant projects, including a comprehensive thesis on extending a fine jewelry brand into the women's watches category. My professional experience includes designing engaging visual displays for luxury fashion collections and developing tailored content strategies that enhance online presence for various brands. I thrive in collaborative environments where creativity meets strategy, and I am excited to contribute my skills to the dynamic fashion and retail sector.

Experience

Work history, roles, and key accomplishments

Brand Activation

Hopscotch

Designed and operated an interactive gaming booth. Created playful in-store environments and campaigns.

Event Management

Personal Brand Work

Ismail Farid

Introduced men’s fashion accessories and brand narrative design. Created mood boards and packaging visuals.

Brand Narrative Design Packaging Design Fashion visual communication

Social Media Marketing

MKY (Maria Khan Yousafzai)

Developed tailored content strategies for jewelry and accessories. Strengthened MKY’s online presence through PR campaigns.

Social Media Marketing Content Strategy Brand Awareness Digital Marketing

Visual Merchandising & Social Media Marketing

Maison Honey Waqar

Designed engaging visual displays for luxury fashion collections. Planned and executed content for Instagram and other platforms.

Visual Merchandising Social Media Marketing Content Creation Luxury & Fashion

In-store Visual Merchandising

Bonanza Satrangi

Redesigned store layout and product placement. Delivered personalized customer experiences.

Visual Merchandising Store Layout & Design Customer Experience Retail Operations

Styling Internship

TALAASH

Styled looks for both editorial campaigns and digital platforms. Contributed to mood board development, creative planning, and storytelling through garments.

Creative Direction Trend Analysis Visual Storytelling

Styling Internship

InnerCircle

Led the full styling and artistic direction for a professional photoshoot tied to a new brand launch. Created styling concepts aligned with brand identity, overseeing wardrobe selection, set aesthetics, and mood board development.

Creative Direction Photoshoot Production Brand Identity

Fashion Content Creator

Independent Fashion Content Creator

Created daily reels and carousels with high engagement. Collaborated with local fashion brands for styling and reviews.

Content Creation

Visual Merchandising and Pop-up Concept

HUB Pakistan

Styled window displays and proposed seasonal themes. Introduced personalized keychain customization.

Visual Merchandising Window Display Styling Seasonal Themes Retail Design

Education

Degrees, certifications, and relevant coursework

Pakistan Institute of Fashion and Design (PIFD)

Bachelor of Fashion Marketing and Merchandising, Fashion Marketing and Merchandising

2021 -

Activities and societies: Complete thesis on extending a fine jewelry brand into the women's watches category, including range plan, sales analysis, promotional strategy, and store phasing. Directed promotional campaign for a skincare brand, focusing on visual identity and product narrative. Designed garment illustrations, mood boards, and tech packs incorporating tile-based prints and pattern-making.

Completed a Bachelor of Fashion Marketing and Merchandising. The curriculum included extensive projects such as a thesis on extending a fine jewelry brand into women's watches, directing promotional campaigns for skincare brands, and designing garment illustrations with tech packs. Gained practical experience in visual merchandising, digital content creation, and cross-platform fashion promotion.