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Umair Irfan

@umairirfan

I’m a UI/UX, Brand Identity & Ad Creative Designer helping businesses turn complex ideas into clear, engaging, and conversion-focused designs.

Pakistan

Message

I help businesses solve a common problem: their product, website, or brand may have a good idea behind it, but the design does not communicate that value clearly.

My role is to bridge that gap.

I design user-friendly digital experiences, cohesive brand identities, and high-impact ad creatives that make businesses easier to understand and more credible. From websites and SaaS interfaces to brand systems and Meta ad creatives, I focus on combining strong visual design with clarity, usability, and business goals.

Whether the challenge is an outdated website, a confusing user experience, an inconsistent brand, or advertising that fails to capture attention, I help turn those problems into polished, purposeful design.

My core areas are UI/UX Design, Web Design, Brand Identity Design, and Ad Creative Design, primarily using Figma and Adobe Creative Suite.

Experience

Work history, roles, and key accomplishments

Current

Graphics Designer

Current

Upwork

Jan 2017 - Present (9 years 8 months)

Delivered collaborative design projects for clients across multiple industries, creating custom Graphic Design, UI/UX, Web Design, and Brand Identity solutions. Managed projects from initial concepts through final delivery, applying a strategic approach to design and project management.

Adobe Illustrator Photoshop InDesign After Effects Adobe XD AI Tools Figma Graphic Design UI UX Web Design Brand Identity Project Management

Procurement Science

Aug 2024 - Oct 2024 (2 months)

Worked as a Graphics Designer on a freelance basis, revitalizing brand identity and designing digital assets.

Figma Graphic Design UI UX Brand Identity Web Design

Graphics & UI/UX Designer

Raspberry IT Solutions

Feb 2022 - Oct 2024 (2 years 8 months)

Designed and improved user experiences for multiple SaaS platforms, focusing on intuitive interactions, usability, and user satisfaction. Collaborated with cross-functional teams through Jira to define project scope, manage timelines, and deliver high-quality design solutions.

UI UX Design SaaS User Experience Usability Jira Adobe Creative Suite Photoshop Figma

Senior Graphics Designer

Blupixel

Mar 2020 - May 2022 (2 years 2 months)

Led design work for multiple brands, creating advertising content and digital experiences that strengthened brand visibility and audience engagement. Collaborated with marketing and development teams to deliver cohesive, high-quality design solutions while maintaining brand guidelines.

Ad Design Photoshop Illustrator Figma After Effects Canva Web Design UI UX Design Video Editing Graphic Design

Graphic Designer

Rough Copies

Feb 2019 - Feb 2020 (1 year)

Designed social media campaigns, performance-focused digital content, increased visibility and engagement across client
SaaS products.
Worked with cross-functional teams through Jira to establish project scopes and timelines and deliver marketing and product design
solutions.
Created design solutions using Adobe Creative Suite while balancing visual quality, usability, and client requirements.

Photoshop Illustrator After Effects Figma Graphic Design Web Design Jira

Graphics Designer

Freelance

Revitalized the brand identity for a USA-based SaaS company and redesigned its website, company documents, and supporting brand assets using Figma. Combined Graphic Design and UI/UX principles to improve consistency across digital and brand touchpoints.

Figma Graphic Design UI UX Brand Identity Web Design