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Tyrel De Chalain

@tyrel

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Marketing Director at Monarck, launching four products and automating SEO, social media, and lead capture.

Mauritius

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At Monarck, I own marketing for four products across France and Mauritius. I set positioning, brand, and go-to-market, and launched the company website before rebuilding it as dedicated France and Mauritius sites.

I’ve automated social media, SEO content, and CRM lead capture, and created an AI system that tracks niche trends and top-performing posts. I also turn market and regulatory research into product specs and prototypes that shape the roadmap.

Through LYT Digital, I’ve helped clients grow through SEO and content-led strategies. For Brix Auto Group, I built a 53-page SEO-first website and set up local listings and contact tracking; for a luxury real estate client, organic traffic grew 122%.

At Rank Group plc, I ran brand launches across an online casino portfolio and worked on retention campaigns. I also built Antidote, a management platform for gyms and pilates studios, which is now in pre-launch sales.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Monarck

May 2025 - Present (1 year 5 months)

Owns marketing for four products across France and Mauritius, including positioning, brand, and go-to-market. Launched and rebuilt company websites and automated marketing workflows.

Positioning Brand Strategy Go To Market SEO Content Marketing Workflow Automation CRM Brevo AI Systems Affiliate Marketing Market Research Product Specification

Current

Founder

Current

LYT Digital

Mar 2022 - Present (4 years 7 months)

Founded and runs a growth agency for startups and B2B brands, delivering SEO, content, and marketing strategies. Built automation systems and a management platform for gyms and pilates studios.

Branding Executive

Rank Group plc

Feb 2019 - Mar 2022 (3 years 1 month)

Ran brand launches end to end across a portfolio of up to ~120 online casino brands, including positioning, design, influencer campaigns, PPC, social media, SEO, and email. Raised lead quality 30%+ and improved conversion through omnichannel strategy redesign.

Brand Launch Positioning Design Influencer Marketing PPC Social Media SEO Email Marketing Omnichannel Strategy Affiliate Marketing Conversion Rate Optimization

Customer Retention Executive

Rank Group plc

Jan 2018 - Feb 2019 (1 year 1 month)

Grew revenue 60%+ across 63 casinos through rebranding and retention campaigns. Designed gamified real-money prize and promotion structures adopted across all the group's casinos.

Retention Marketing Rebranding Gamification Campaign Management Revenue Growth