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Tyrah Pickering

@tyrahpickering

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I create data-driven social content and production-ready costume design.

South Africa

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What I'm looking for

I'm looking to create high-impact digital content or support large-scale productions where I can combine storytelling, data-driven performance optimization, collaboration, and budget-conscious execution.

I'm a Digital Creator and Assistant Costume Designer creating high-impact content and wardrobe choices that strengthen storytelling, brand visibility, and audience engagement.

As a freelance Social Media Manager and UGC Creator, I've developed data-driven social strategies, produced brand-aligned UGC campaigns, and refined performance through Google Analytics and social insights. My work has supported clients including Bolt.

At Umsiko Creative Agency, I analyzed scripts, built costume breakdowns, researched accurate wardrobe choices, and coordinated costume needs across production meetings and rehearsals.

As an Assistant Costume Designer on Netflix's Classified, I collaborated with the lead designer on fittings, sourcing, budgets, and visual consistency to help bring each character and the series narrative to life.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager & UGC Creator

Current

Freelance

Oct 2020 - Present (5 years 11 months)

Developed and implemented data-driven social media strategies to optimize audience engagement and brand visibility. Conceptualized and produced authentic UGC campaigns for clients like Bolt, and tracked performance metrics to refine strategies and maximize ROI.

Social Media Strategy UGC creation Google Analytics Performance Analysis Content Creation Audience Engagement Brand Visibility

Assistant Costume Designer

Umsiko Creative Agency

Sep 2022 - Mar 2023 (6 months)

Analyzed scripts to create detailed costume breakdowns and conducted research to ensure accurate wardrobe choices. Represented the Costume Designer in production meetings, managed costume sourcing and inventory, and ensured seamless wardrobe transitions on large-scale productions.

Costume Design Script Analysis Research Production Coordination Budget Management inventory tracking Cross Department Collaboration