Twinkle User
@twinkleuser
I build culturally relevant social campaigns and content systems for brands.
IndiaWhat I'm looking for
At Miso by Sonia, I set Instagram voice and content direction for a fast-growing men’s jewellery brand, creating campaigns, product visuals, and social systems that earned 1M+ reel views.
I turn cultural moments into concepts people stop for, spanning brand voice, shoot direction, influencer collaborations, and creative execution for jewellery, lifestyle, and product launches.
Experience
Work history, roles, and key accomplishments
Social & Brand Strategy
Miso by Sonia
May 2025 - Present (1 year 4 months)
Set the voice and content direction for a men's jewellery brand on Instagram, creating social media creatives, campaign assets, and product visuals. Developed creative systems and executed campaigns from concept to delivery, collaborating with photographers and creators.
Freelance Brand Work
D. Kushalbiai Jewelers
Developed festive jewelry content concepts around cultural moments, briefing stylists and photographers to create aspirational content.
Freelance Brand Work
SG Mirrormaze
Directed content and styling for product content, creating a unified visual system across reels and posts.
Freelance Brand Work
Berry Babe
Developed and shaped concepts for product launches, coordinating shoots and occasionally appearing on camera.
Education
Degrees, certifications, and relevant coursework
Flame University
Master of Business Administration, Business Administration
2024 -
Pursuing a Master of Business Administration at Flame University, Pune, from 2024 to 2026.
Metas of Seventh-Day Adventist College
Bachelor of Business Administration, Business Administration
2020 - 2023
Completed a Bachelor of Business Administration at Metas of Seventh-Day Adventist College from 2020 to 2023.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Skills
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