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Trishla Sethi

@trishlasethi

Technology communications writer at Wings4u, turning complex technical material into clear case studies and audience-ready content.

Singapore

Message

At Transmission, I shaped messaging and content for global technology clients, translating complex technical inputs into commercially relevant narratives for technical and business stakeholders. I also built messaging frameworks to keep campaign stories clear across assets and markets.

At Wings4u, I write long-form case studies and short-form content, synthesising technical source material into audience-ready narratives. I’ve also introduced AI-assisted research and workflow approaches to speed up fast-moving, data-heavy projects.

Earlier, at MOI Global, gyro (Dentsu), and GetIT Communications, I produced content across formats including editorials, eDMs, case studies, brochures, and video scripts. I coordinated with regional teams and interviewed client stakeholders to develop content for B2B audiences.

At Transparency Market Research, I wrote and edited press releases, market news, and research reports across industry verticals, working with the Market Research team to turn findings into publishable content. My background includes a B.Tech in Information Technology, and I’m developing my Python skills while integrating AI-assisted research into my work.

Experience

Work history, roles, and key accomplishments

Current

Freelance Writer

Current

Wings4u

Jun 2020 - Present (6 years 3 months)

Wrote long-form case studies and short-form content requiring research synthesis from technical source material into audience-ready narratives.

Case Studies Content Writing Research Synthesis Infographics Social Media

Senior Copywriter and Internal Communications Manager

Transmission

Dec 2021 - Feb 2025 (3 years 2 months)

Shaped messaging and content for global technology clients, translating complex technical inputs into commercially relevant narratives. Introduced AI-assisted research and workflow approaches to speed up turnaround on data-heavy projects.

Content Strategy Narrative Development B2B Communications AI Assisted Research Workflow Optimization Project Management

Freelance Writer

MOI Global

Apr 2021 - Apr 2022 (1 year)

Produced short-form content and long-form editorials, blogs, and homepage content for major technology platforms.

Content Writing Editorial Blogging Social Media EDMS

Content Associate

gyro (Dentsu)

Mar 2019 - Aug 2020 (1 year 5 months)

Turned fragmented, highly technical client inputs into structured, usable content across eDM, case studies, brochures, video scripts, and proposals. Coordinated with regional teams to keep deliverables aligned.

Content Creation EDM Case Studies Brochures Video Scripts Proposals Coordination

Content Associate

GetIT Communications

Jul 2018 - Jan 2019 (6 months)

Managed advertising and marketing strategy content for enterprise technology clients across eDM, social, infographics, brochures, and proposals. Interviewed client stakeholders to develop editorial features.

Content Strategy EDM Social Media Infographics Brochures Proposals Interviewing

Content Writer

Transparency Market Research

Feb 2016 - Jun 2018 (2 years 4 months)

Wrote and edited press releases, category descriptions, market news, and research reports across 14 industry verticals. Worked with the Market Research team to translate findings into publishable content.

Content Writing Editing Press Releases Market Research Proofreading Quality Checks

Content Writer

Wondersoft Multimedia Solutions

Jan 2015 - Feb 2016 (1 year 1 month)

Wrote internal news, blogs, articles, press releases, reviews, and SEO-focused content for Swedish web pages. Trained and guided new team members and reviewed content from other teams.

Content Writing SEO Blogging Press Releases Editing Training