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Toyinsola Adebayo

@toyinsolaadebayo1

Web Developer at Funded Trading Plus who reduced regression issues by 40% with automated Playwright testing.

At Funded Trading Plus, I developed custom Gutenberg components and WordPress plugins, and reduced regression issues by around 40% by implementing automated end-to-end testing with Playwright. I also improved site stability by approximately 30% through plugin management, troubleshooting, and ongoing maintenance.

Through my freelance work with Big Pie Creative, I’ve designed, developed, and optimised responsive WordPress and WooCommerce websites for clients across multiple industries. At Chert Group, I helped redesign and optimise a 2,000+ product e-commerce website, contributing to a 30% increase in conversion rates.

Experience

Work history, roles, and key accomplishments

Current

Freelance Web Designer & Developer

Current

Big Pie Creative

Jan 2018 - Present (8 years 9 months)

Designed, developed, and optimised responsive WordPress and WooCommerce websites for clients across multiple industries. Built dynamic WordPress solutions using Elementor and Crocoblock (JetEngine), including Custom Post Types, taxonomies, custom fields, dynamic listings, filters, and user-facing functionality.

WordPress WooCommerce Elementor Crocoblock Jet Engine ACF HTML CSS JavaScript Figma Adobe UX CRO A B Testing Technical SEO Performance Optimization

Web Developer

Funded Trading Plus

Jan 2024 - Jun 2026 (2 years 5 months)

Developed custom Gutenberg components and WordPress plugins to support scalable content management and feature delivery. Improved site stability by approximately 30% through proactive plugin management, conflict troubleshooting, and ongoing platform maintenance.

WordPress Gutenberg PHP JavaScript HTML CSS Playwright Git Next.js Custom Post Types Plugin Development Testing Automation

Online Customer Experience Manager

Chert Group

Jan 2021 - Jan 2023 (2 years)

Led the redesign and optimisation of a large-scale e-commerce website with 2,000+ products, improving site architecture, user journeys, and customer experience, resulting in a 30% increase in conversion rates. Delivered scalable e-commerce features across WordPress/WooCommerce and Magento.

WordPress WooCommerce Magento CRO A B Testing Technical SEO Schema Structured Data Analytics UX Ecommerce

E-commerce Web Designer/Developer

Chert Group

Jan 2020 - Jan 2021 (1 year)

Built and optimised responsive e-commerce websites using Magento and WordPress/WooCommerce, developing product listing pages, landing pages, and promotional experiences. Improved search visibility through technical SEO audits, structured data implementation, and on-page optimisation across e-commerce platforms.