Looking for a job

Ashok Desai

@ashokdesai

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I build and maintain WordPress, ecommerce, and API-driven websites for clients and product teams.

United Kingdom

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What I'm looking for

I'm looking for WordPress or web development work where I can build reliable websites, ecommerce experiences, plugins, and API integrations while collaborating remotely with creative and marketing teams.

I've built custom WordPress and Shopify websites, ecommerce shops, and API integrations for clients across industries for more than 10 years.

At TeamUpdraft, I built WPGetAPI features that helped non-technical WordPress users connect external APIs, while supporting and debugging UpdraftPlus and related plugins used across thousands of sites.

I've improved site speed, SEO, Core Web Vitals, and security, and previously grew organic traffic by 15% at Mashroom while managing a WooCommerce shop serving over 5,000 users.

Experience

Work history, roles, and key accomplishments

Current

Freelance WordPress & Web Developer

Current

Self Employed

Mar 2022 - Present (4 years 6 months)

Designed and built custom WordPress and Shopify websites for clients across different industries, working directly with business owners. Managed own schedule and communicated regularly with clients, meeting deadlines while working independently.

WordPress Shopify WooCommerce Elementor Gutenberg Advanced Custom Fields PHP MySQL JavaScript HTML CSS Git CodeIgniter API Integration Payment Gateway Integration SEO Core Web Vitals Security Hardening

WordPress Plugin Developer

TeamUpdraft

Dec 2023 - Nov 2025 (1 year 11 months)

Built features for WPGetAPI, making it easier for WordPress users with no coding background to connect external APIs to their sites. Helped support and debug UpdraftPlus and related plugins used across thousands of WordPress sites.

WordPress PHP API Integration Debugging Documentation Plugin Development

PHP Developer

Paythru Ltd

Feb 2023 - Jul 2023 (5 months)

Built and maintained backend features and APIs for the Reap Project, supporting EV charging and parking. Used PHP and CodeIgniter to add new features and improve existing modules.

PHP CodeIgniter API Development Docker

Senior Web Developer

Mashroom Pte Ltd

Jan 2019 - Feb 2022 (3 years 1 month)

Built custom WordPress websites using Gutenberg blocks and Advanced Custom Fields (ACF) for high-traffic designs. Managed a WooCommerce online shop serving over 5,000 users and ran SEO audits that grew organic traffic by 15%.

WordPress Gutenberg Advanced Custom Fields WooCommerce SEO Project Management

Junior Web Developer

Marquee Solution

Jan 2014 - Dec 2018 (4 years 11 months)

Built websites and web apps using WordPress, CodeIgniter, PHP, MySQL, HTML, CSS and JavaScript. Built and maintained a WooCommerce shop serving over 5,000 users, along with custom themes and plugins.