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Tommy User

@tommyuser4

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Web3 marketing manager at Amnis Finance who scaled the protocol to $400M TVL and 460K stakers.

Vietnam

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At Amnis Finance, I lead global marketing strategy and growth for a liquid staking protocol in the Aptos ecosystem. I helped scale it to $400M in TVL and 460K stakers, ranking among the top five LSD protocols by user base.

At Unich Exchange, I led marketing campaigns that helped the exchange reach $1B in trading volume within three months of its mainnet launch. I also grew its Twitter audience to 380K followers and ran airdrop campaigns reaching 1.3M active users monthly.

At RYNUS RWA DEPIN, I launched a Telegram Mini-App airdrop campaign that attracted 1.5M+ users and led marketing for a vGPU NFT sale that generated $250,000 in revenue. At Spores Network, I supported more than 100 IDO launches and helped raise $21.4M+ across campaigns in 2025.

I'm currently a Project Manager at Blockhay, coordinating editorial projects and content campaigns for Web3 audiences. I helped position Blockhay among Vietnam's top five crypto news platforms by website traffic and grew its Facebook page to 20,000 organic followers in three months.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

Blockhay

Jun 2025 - Present (1 year 5 months)

Oversaw day-to-day operations of the editorial team, coordinating content production across market news, research articles, and project analysis. Managed end-to-end content projects and collaborated with marketing and partnership teams to develop content campaigns for Web3 projects.

Content Strategy Editorial Management Web3 Social Media Community Engagement Partnerships

Current

Marketing Manager

Current

Spores Network

Mar 2025 - Present (1 year 8 months)

Managed end-to-end marketing execution for IDO launches, including campaign strategy, community growth, and token launch promotion. Coordinated with project founders, KOLs, VCs, and ecosystem partners to ensure successful fundraising and token distribution.

IDO Launch Token Launching Community Growth KOL Management Airdrops Social Media Marketing Web3

Current

Marketing Manager

Current

Spores Agency

Mar 2025 - Present (1 year 8 months)

Worked closely with project founders and leadership teams to develop tailored go-to-market strategies. Managed client communications and collaborated with Business Development teams to design new growth marketing service packages.

Go To Market Strategy Client Management Web3 Marketing Business Development

Current

Marketing Manager

Current

Amnis Finance

Mar 2025 - Present (1 year 8 months)

Leading global marketing strategy for the largest Liquid Staking protocol in the Aptos ecosystem. Led growth and marketing initiatives scaling protocol TVL to $400M+ and 460K stakers, and designed and executed token launch campaigns generating $400M+ monthly trading volume during AMI TGE.

Web3 Marketing DeFi Token Launching Exchange Listings Ecosystem Partnerships Community Growth Performance Marketing

Marketing Manager

Rynus RWA DePIN

Mar 2025 - Aug 2025 (5 months)

Led marketing strategy for a DePIN infrastructure project focused on decentralized GPU computing. Launched Telegram Mini-App airdrop campaign attracting 1.5M+ users and led marketing for vGPU NFT Sale generating $250,000 in revenue.

DePIN Web3 Marketing Airdrop Campaigns Community Engagement NFT Sales Partnerships

Marketing Lead

Stability World AI

Sep 2024 - Mar 2025 (6 months)

Designed and executed data-driven marketing campaigns to drive user acquisition, engagement, and retention across social, search, and community channels. Analyzed campaign performance using advanced analytics, improving DAU and optimizing ROI on paid and organic campaigns.

Data Driven Marketing User Acquisition Engagement Retention Analytics ROI Optimization Social Media Marketing Community Management

Marketing Lead

Unich Exchange

Aug 2024 - Mar 2025 (7 months)

Built and executed monthly social strategies around Airdrop, Testnet, Mainnet, and listing campaigns, significantly boosting brand visibility and community engagement. Designed and implemented SEO roadmap and led multi-channel initiatives driving user acquisition and trading activity.

Web3 Marketing Exchange Listings Airdrop Campaigns SEO Social Media Marketing Community Growth Affiliate Marketing

Marketing Lead

Avaland Network

Dec 2023 - Jul 2024 (7 months)

Designed and executed comprehensive marketing strategies to drive awareness, adoption, and growth within the Avalanche ecosystem. Coordinated fundraising planning and execution in partnership with Avalanche's Blizzard Foundation and built strong relationships with key stakeholders including KOLs, VCs, and the AVAX community.

Web3 Marketing Ecosystem Development Fundraising Partnerships Community Building Team Leadership

Marketing Lead

Plant Exodus GameFi

Apr 2022 - Dec 2023 (1 year 8 months)

Designed and executed the Master Marketing Plan, aligning brand strategy with key milestones and feature launches. Led high-impact marketing campaigns around $PEXO IDO, Mini Game releases, Testnet, INO, and Mainnet, ensuring successful rollouts and user adoption.

GameFi Web3 Marketing IDO Launch Token Launching Community Growth Social Media Marketing KPI Management Budget Management