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Tom Lurie

@tomlurie

Executive Producer at VIVA Creative who produced Norwegian Cruise Line’s “Embark with NCL,” generating 2.2 billion social impressions.

United States
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At VIVA Creative, I produce brand and marketing campaigns with strategists, designers, animators, and producers. For Norwegian Cruise Line’s “Embark with NCL,” I produced, filmed, and directed work that generated 2.2 billion social impressions and increased web traffic by 96%.

I also produced and designed the 360º brand campaign for Honda Battle of the Bands, and produced, filmed, and directed Apple’s Small Business Product Launch. For Cetera Financial, I directed and produced a social/OTT video campaign whose $117k video budget generated $107M in quarterly revenue.

Before becoming Executive Producer, I worked at VIVA Creative as Senior Producer, Producer, and Associate Producer. Projects included developing branding and motion design for the Bloomberg New Economy Forum and producing “The Oprah Conversation” for Apple TV+.

Earlier, as Crew Chief at Ocean City Beach Patrol, I led a team of first responders and trained Surf Rescue Technicians. I bring that experience alongside my work in creative strategy, brand identity, video production, and creative operations.

Experience

Work history, roles, and key accomplishments

VC
Current

Executive Producer

VIVA Creative

Nov 2022 - Present (3 years 10 months)

Leading multiple creative teams to develop award-winning brand and marketing campaigns, exceeding client objectives and KPIs. Produced, filmed, and directed major campaigns including Norwegian Cruise Line's 'Embark with NCL' and Apple's Small Business Product Launch.

VC

Senior Producer

VIVA Creative

May 2021 - Nov 2022 (1 year 6 months)

Promoted to a leadership position after surpassing yearly goals and growing creative projects with clients worldwide. Developed branding for the Bloomberg New Economy Forum and directed a branded documentary series that delivered $20.5M in ad value.

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Producer

VIVA Creative

May 2018 - May 2021 (3 years)

Promoted after consistently exceeding expectations. Developed creative operational processes to maximize efficiency and led the team producing Audi of America's nationwide omnichannel communications platform.

VC

Associate Producer

VIVA Creative

Oct 2015 - May 2018 (2 years 7 months)

Recruited after showcasing an expanding portfolio including creative photography and cinematography. Oversaw the production of hundreds of videos, animations, graphics, and experiences, and determined six-figure project budgets.

Education

Degrees, certifications, and relevant coursework

Tom hasn't added their education

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