Open to opportunities

Tithi Basu

@tithibasu

Message

I build cohesive brand identities, social campaigns, and ad creatives for diverse B2B and consumer brands.

India

Message

What I'm looking for

I'm looking to create branding, social media, and campaign design that turns client briefs into cohesive, high-impact visual stories and supports brand growth.

I've created social media creatives, ad campaigns, website banners, newsletters, reels, and image manipulation for brands including Westin Pune, Crompton India, Mintt Beauty, UNIK Batteries, Vishruth Realty, Anjani Buildconn, and Tekgeminus.

As an independent design consultant for Bluecopa and Butter + Toast Collective, I develop B2B campaign assets and complete brand identity systems—from logos and colour palettes to typography and brand guidelines. I manage projects end to end, translating briefs into market-ready visual assets.

My work spans branding, social media, packaging, campaign design, and visual storytelling across hospitality, real estate, FMCG, lifestyle, technology, and B2B sectors.

I use Adobe Creative Suite, Figma, Canva, Blender, Substance Painter, and AI tools including Midjourney and Adobe Firefly to create efficient, engaging design output.

Experience

Work history, roles, and key accomplishments

Current

Independent Design Consultant

Current

Bluecopa

Mar 2026 - Present (5 months)

Designs social media creatives and ad campaign assets for a B2B brand, adapting visual language for professional audiences. Manages end-to-end project workflow from brief interpretation to final delivery.

Social Media Design Ad Creative Design Campaign Design Branding Visual Storytelling Project Management

Independent Design Consultant

Butter + Toast Collective

Oct 2025 - Feb 2026 (4 months)

Developed brand identity systems including logos, colour palettes, typography, and brand guidelines. Produced social media graphics and ad creatives aligned with each brand's identity.

Brand Identity Logo Design Typography Social Media Design Ad Creative Design

Associate Graphic Designer

Knowledge Units

May 2024 - Sep 2025 (1 year 4 months)

Delivered social media posts, ad creatives, website banners, newsletters, reels, and image manipulation for various clients. Applied AI tools to boost creative output and design efficiency.

Social Media Design Ad Creative Design Web Banners Image Manipulation Midjourney Adobe Firefly

Graphic Designer

In the Loop

Feb 2023 - Mar 2024 (1 year 1 month)

Partnered with brand strategists to develop visual identities and marketing collateral. Designed social media creatives and branding assets, ensuring consistent visual language.

Brand Identity Marketing Collateral Social Media Design Branding Visual Storytelling

3D Design Intern

Taanga Studios

Jan 2022 - Apr 2022 (3 months)

Built and textured 3D models optimized for Virtual Reality environments, including VR-ready Amazon product visuals and game assets. Conducted quality analysis across multiple VR projects.

3D Modeling Texturing Blender Substance Painter Virtual Reality Quality Analysis