At Deel, I partner across brand, product, and social to create scalable video and motion branding, including more than 600 motion assets for a global DOOH campaign in three weeks. I use AI to scale output while keeping the soul of the craft grounded in hand-drawn animation and core movement principles.
Previously, I led digital, social, and print campaigns at On The Edge Conservation, driving a consistent 31% increase in social engagement. At We Are Social, I created work for Meta, Activision, and Kellogg's, pioneered TikTok activations for the award-winning #PlayWithPringles campaign, and managed four designers who progressed into senior roles. I also designed high-performing daily animated assets for Daily Mail Online's Snapchat Discover channel, helping grow it by over 2 million subscribers.
