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Theresa Jardim

@theresajardim

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Creative content creator with a passion for storytelling and engagement.

South Africa

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What I'm looking for

I seek a dynamic role that fosters creativity, collaboration, and growth opportunities.

As a dedicated content creator, I thrive on the challenge of transforming ideas into compelling narratives. My journey began in the fitness industry, where I honed my skills as a coach and studio owner, learning the importance of engaging communication and community building. Transitioning into content writing, I have successfully crafted blog posts, website content, and product descriptions, ensuring each piece resonates with its audience.

My experience as a journalist and content creator has further enriched my ability to research and write articles that not only inform but also engage readers across various platforms. I am adept at using SEO strategies to enhance content visibility, and I take pride in delivering high-quality work on time, often managing multiple projects simultaneously. My commitment to continuous improvement drives me to embrace feedback and adapt to new challenges, ensuring I remain at the forefront of the ever-evolving content landscape.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Writer

Current

My Content Pal

Mar 2025 - Present (3 months)

Created various types of content, including blog posts, website content, and product descriptions, using Surfer. Conducted thorough research on assigned topics to ensure content accuracy and relevance, while also optimizing it for search engines through keyword integration.

Content Creation Surfer SEO Keyword Research Editing Proofreading

Journalist and Content Creator

Nuusflits Nuus and The Daily POD

Jun 2024 - Present (1 year)

Researched and wrote articles, publishing and sharing them across various social media platforms including Meta, Instagram, TikTok, YouTube, WhatsApp, Facebook, and LinkedIn. Developed and implemented The Daily Pod, creating engaging advertising and video material using Canva, and applied SEO strategies.

Journalism Content Creation Social Media Marketing Canva SEO Video Editing

Coach in Training

BoxHers Boxing and Functional Fitness Facility

Feb 2024 - Present (1 year 4 months)

Designed and implemented various programs and activities, providing coaching and mentorship to individuals and groups. Managed facility cleaning and maintenance, and created content to promote services and attract clients.

Coaching Program Design Content Creation Client Attraction Mentorship

Coach and Functional Fitness Studio Owner

Firestorm Fitness

Mar 2016 - Present (9 years 3 months)

Successfully managed the operations of a thriving fitness studio, leading engaging coaching sessions. Handled administrative tasks and financial responsibilities, and promoted the business through social media platforms by creating engaging content.

Studio Management Social Media Marketing Content Creation Administrative Support Financial Management

Education

Degrees, certifications, and relevant coursework

Udemy

Certification, SEO Content Writing

Completed a comprehensive course on SEO content writing, gaining expertise in optimizing content for search engines. Developed skills in keyword research, on-page SEO, and content strategy to improve online visibility.

Universal TEFL

Certification, TEFL

Acquired the TEFL certification, focusing on teaching English as a foreign language. Developed skills in lesson planning, classroom management, and language instruction methodologies.

Metafit - Country Wide

Certification, Fitness And Nutrition

Completed training in Metafit, focusing on high-intensity interval training and its application in fitness and nutrition. Gained knowledge in designing effective workout programs and understanding nutritional principles.

Trifocus - Online

Diploma, Personal Training

Obtained a Diploma in Personal Training, covering various aspects of exercise science, program design, and client assessment. Developed skills to guide individuals in achieving their fitness goals.

Trifocus - Online

Certification, Fitness And Nutrition

Completed a certification in Fitness and Nutrition, focusing on foundational principles of exercise and healthy eating. Gained knowledge to provide basic fitness and nutritional guidance.

Hartwell Business Institute

Certification, Accounting And Bookkeeping

Completed the City and Guilds Bookkeeping certification, focusing on accounting and bookkeeping principles. Gained practical skills in managing financial records and transactions.