Theodora Abigail

@theodorasabigail

Message

I'm a jack-of-all-trades marketer. Copywriter, tech journalist, content marketing specialist.

Indonesia

Message

What I'm looking for

I'm looking for a place to exercise creative autonomy. I want to bring results for a purpose-driven company.

Theodora Sarah Abigail is a beating heart in a warm body, and she prefers to be called Ebi. She is a writer and content strategist who lives with her daughter in Jakarta, Indonesia. Her obsessions with language begun when she was a child; she has been published or featured in Vice, Kill Your Darlings, and Catapult, among others.

Experience

Work history, roles, and key accomplishments

Copywriter and Consultant

insureka!

Jun 2023 - Jun 2024 (11 months)

Co-led a team of 3 creatives to manage owned media channels and liaised with teams in Indonesia and India. Co-managed the brand's first major OOH campaign and transliterated digital app content from English to Indonesian. Contributed to UI copywriting for mobile and web applications.

Copywriting Transliteration Team Leadership Digital Marketing UI UX Writing Project Management Communication Media Management

Marketing Manager

MindFi

Jan 2021 - Jun 2023 (2 years 5 months)

As a Marketing Manager at MindFi, I nurtured the app community through targeted drip/email marketing campaigns and optimized thought leadership content and SEM/SEO performance. I increased organic impressions from Search Results by 218% YoY and led the development of organic content, web copy, and email strategies while localizing product messaging for APAC audiences.

Email Marketing SEO SEM Content Marketing UI UX Optimization ASO Data Analysis Community Engagement Localization Conversion Rate Optimization

Content Strategist

With Content

Sep 2019 - Feb 2022 (2 years 5 months)

Anyone can "write content". But how many agencies do it well?

At With Content, we passionately believe that high quality content can be the norm at every company. We strive to be that agile, effortless, and indispensable extension of your sales and marketing team that helps you get there.

♡ Schedule and carry out interviews for in-depth thought leadership content
♡ Prepare hub-and-spoke content

Account Based Marketing Content Writing SEO Strategy Web Strategy

Community and Content Manager

SEA Founders

Apr 2018 - Nov 2018 (7 months)

Managed community engagement and content production for SEA Founders, achieving KPIs in community growth and satisfaction. Organized events, tracked metrics, and developed educational materials. Created and published the SEA Founders V1 website using WordPress.