Open to opportunities

The Davidsyn User

@thedavidsynuser

Message

I build Power BI dashboards and SQL insights that improve business decisions.

Canada

Message

What I'm looking for

I'm looking to build reliable, insight-driven analytics products where I can partner with business and technology teams, improve data quality and reporting, and expand AI- and automation-enabled analytics workflows.

At Sprint Lab Digital, I turn strategic priorities for an enterprise Wealth Management Platform into KPI frameworks, executive Power BI dashboards, and measurable success criteria. I also led a Salesforce-integrated case management migration that reduced query misrouting by an estimated 40%.

I've analyzed sales, inventory, retention, revenue, and operational data across Tire Place Solutions, SW Consulting, and Munchies. My work combines SQL, data modeling, ETL-style consolidation, and root-cause analysis to give stakeholders clear recommendations.

I build governed reporting standards and reliable analytics workflows while partnering closely with product, technology, and business teams in Agile environments. I'm actively expanding into AI- and automation-enabled analytics workflows.

Experience

Work history, roles, and key accomplishments

Current

Senior Data & Insights Analyst

Current

Sprint Lab Digital

Aug 2025 - Present (1 year 1 month)

Acted as trusted advisor to leadership, translating strategic priorities into KPI frameworks and measurable success criteria for an enterprise Wealth Management Platform. Delivered executive Power BI dashboards with DAX-driven measures and led root-cause analysis to inform prioritization and roadmap decisions.

Power BI DAX SQL Data Integrity Reporting Standards Agile Salesforce KPIs Root Cause Analysis

Business Data Analyst

Tire Place Solutions

Jan 2024 - Jun 2025 (1 year 5 months)

Partnered with operations and leadership to define performance targets across sales, inventory, and customer retention. Built automated Power BI dashboards on a star-schema model and ran diagnostic analysis to identify root causes behind performance gaps.

Power BI Star Schemas Data Automation Data Cleaning SQL Inventory Analysis Retention Analysis

Data and Reporting Analyst

SW Consulting

Jun 2018 - Dec 2023 (5 years 6 months)

Gathered and translated client business requirements into functional specifications and measurable delivery criteria. Defined KPIs and built SQL- and BI-driven dashboards to monitor adoption, engagement, and ROI across digital platforms.

SQL Power BI KPIs Requirements Gathering Data Consolidation

Business Operations Lead

Munchies

Feb 2015 - May 2018 (3 years 3 months)

Led day-to-day operational performance and coordinated cross-functional teams for brand campaigns and go-to-market activities. Analyzed platform and sales data to evaluate campaign reach and product performance, and managed inventory and supply-chain reporting.

Operations Management Data Analysis Inventory Management Supply Chain Vendor Management Campaign Analysis