At BP, I built AI-driven personalisation for Best Next Action, developing features and propensity models to support an investment case projecting £45M in annual uplift. I productionised daily recommendation scoring for 2M customers across two markets and designed A/B and uplift tests to measure impact.
At X5 Group, I led teams building a model risk platform and an LLM platform, and integrated Facebook’s LLAMA using llama.cpp. Earlier, I implemented a metric hierarchy for “Promo Pyaterochka” that resulted in a 2.3% revenue increase, and improved microservices performance by 67% at ITMO.

