Tara Nielsen
@taranielsen
I design clear, human AI and mobile products that ship and scale.
What I'm looking for
At Google DeepMind, I design Gemini on Android. Previously at Google, I led key Core Interactions areas for the launch of Google Gemini on Android and iOS, and helped launch Google Assistant on Pixel Fold.
I've spent 20 years turning complexity into thoughtful products across AI, travel, edtech, media, communication, e-commerce, government, and non-profit organisations. At Booking.com, I led App Core Experience for the world’s #1 travel app, serving 100M monthly active users, and created App Standards to help 40+ teams deliver high-quality mobile experiences.
I'm drawn to emerging technology and complex challenges, with a focus on products that feel clear, human, and genuinely useful. I value humble, curious teams, and I lead by mentoring designers and creating supportive, inclusive environments.
Experience
Work history, roles, and key accomplishments
Gemini on Android
UX Lead and Design Manager. Launched Google Gemini on Android and iOS, leading key areas across Core Interactions
Principal Designer in App Core Experience. Led design for the world’s #1 travel app (100M MAU), driving increased engagement by elevating design quality and customer experience
Led design across three key areas on iOS and Android: App Home screen, Modernisation program and App Quality.
Launched App Standards, a playbook enabling 60+ teams to deliver high-quality, best-in-class app experiences.
• 0→1 Product Development for new travel verticals
• Product Navigation and Discovery
• Search Experience for iOS and Android
Search Experience for iOS and Android, optimising the search funnel to drive conversion and connect travellers with the right property
Lead Designer at GoGuardian.
Visual Designer at Telstra.
MyPost on iOS, Android and responsive web
Search Product Team
Digital Designer at Herald Sun.
New Media Designer at Cutting Edge.
Education
Degrees, certifications, and relevant coursework
Saïd Business School, University of Oxford
Oxford Women's Leadership Development Programme
2021 - 2021
University of Oxford
Oxford Women's Leadership Development Programme, Leadership
2021 - 2021
Completed the Oxford Women's Leadership Development Programme in 2021.
QUT (Queensland University of Technology)
Bachelor of Fine Arts (Communication Design), Interaction Design
2003 - 2006
Queensland University of Technology
Bachelor of Fine Arts, Interaction Design
2003 - 2006
Bachelor of Fine Arts in Communication Design with a focus on Interaction Design, completed in 2006.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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