Gustavo Armando Contreras Dvorak
@gustavoarmandocontre
Principal UX designer driving product strategy and measurable business impact.
NetherlandsWhat I'm looking for
I am a Principal UX Designer and Design Strategist with 15+ years of experience delivering end-to-end product strategies, aligning organizations, and leading design teams at Amazon, Booking.com, and Mercado Libre. I specialize in defining CX visions, multi-year roadmaps, and design systems that drive measurable business outcomes, including projects that generated over $300M in incremental sales and significant multi-million OPS gains.
My work blends strategy, stakeholder alignment, and craft—founding and leading teams, modernizing core app experiences, and scaling partner and customer solutions across markets. I focus on turning vision into impact through strategic design leadership, experimentation, and cross-organizational collaboration.
Experience
Work history, roles, and key accomplishments
AMLed cross-organizational product and CX strategy for Amazon Business, defining a unified vision and multi-year roadmap that drove over $300M in incremental sales and influenced 50+ experiments and product teams.
BOPrincipal Designer
Booking.com
Sep 2018 - Jan 2023 (4 years 4 months)
Led large-scale design initiatives and founded the App Core Experience team, modernizing core app areas and driving cross-vertical growth (car +57%, taxi +69%, flights +16%) and partner engagement improvements.
BOSenior Product Designer
Booking.com
Apr 2017 - Sep 2018 (1 year 5 months)
Shaped partner and customer experiences across Booking.com, leading design programs that unified brand and product and delivered measurable alignment and consistency.
MLPartnered with MercadoLibre design and tech leadership to implement design thinking programs and reshape the multi-product shopping experience across Latin America, contributing to the platform's design system strategy.
Design Director
Brandcrew
May 2014 - May 2016 (2 years)
Co-founded and led an independent design firm delivering corporate identity and customer experience solutions, managing design teams and client engagements.
Graphic Designer
CDD Escuela
Mar 2006 - Mar 2008 (2 years)
Produced graphic and visual design work for educational and creative projects, supporting art and communication initiatives.
Education
Degrees, certifications, and relevant coursework
CSCopenhagen Business School
Certificate, Strategy and Strategic Management
2016 - 2016
Completed online courses in Strategy Formulation, Strategy Implementation and Strategic Management via Coursera in 2016.
Centro Art Escuela de Diseño
Illustration, Arts and Design
2006 - 2008
Studied illustration, arts and design at Centro Art Escuela de Diseño from 2006 to 2008.
Escuela de Comunicación Visual y Arte
Graphic Design
Studied graphic design and visual communication at Escuela de Comunicación Visual y Arte in Buenos Aires.
Tech stack
Software and tools used professionally
Availability
Location
NetherlandsAuthorized to work in
Website
contrerasdvorak.comPortfolio
contrerasdvorak.comJob categories
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