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tanisha Gupta

@tanishagupta2

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I’m a social media strategist who drives growth through influencer-led, data-informed campaigns.

India

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What I'm looking for

I want to grow in social media marketing where I can own strategy, collaborate with creators, and use performance insights to scale reach. I’m excited by hands-on roles that reward consistent execution and creative campaign thinking.

I build social media strategies that turn insights into action—planning content calendars, ideating campaigns, and coordinating influencer collaborations. I’ve managed Instagram end-to-end for brands and projects, creating graphics and editing videos while tracking performance to guide decisions.

From sourcing 100+ influencers daily to improving reach from 2K to over 10K views on collaborations, I focus on audience alignment, content quality, and measurable engagement. I also lead a team as Graphics and SMM Head for Girl Up Urja, creating consistent visual content for campaigns and outreach—bringing structure, creativity, and execution to every initiative.

Experience

Work history, roles, and key accomplishments

Influencer Marketing Intern

Minimalist

Feb 2026 - Mar 2026 (1 month)

Sourced 100+ influencers daily and shortlisted 50 based on engagement rate, audience demographics, content quality, and brand alignment. Analyzed influencer insights and performance metrics to support data-driven collaboration decisions.

Influencer Marketing Engagement Metrics Content Quality Evaluation Performance Metrics Data Collaboration

Social Media Strategist

Kknd Beauty

May 2025 - Jun 2025 (1 month)

Led social media strategy for KKND Beauty, including campaign ideation, content calendars, and influencer collaboration management. Analyzed insights to grow reach and engagement across collaborations.

Social Media Strategy Influencer Collaboration Social Media Analytics Insights Analysis

Freelance Social Media Manager

Cambridge2cbse

May 2025 - Jun 2025 (1 month)

Managed end-to-end social media for an education-focused Instagram page, handling strategy, content calendars, graphic design, and weekly posting. Improved average post reach by consistently executing audience-aligned content planning and design.

Social Media Strategy Graphic Design Content Planning Social Media Optimization

Social Media Manager

Kknd Beauty

Mar 2025 - May 2025 (2 months)

Managed KKND Beauty’s Instagram account by creating graphics, editing videos, and posting content based on performance insights. Coordinated outreach to 50+ influencers to amplify brand presence and drive engagement through partnerships.

Instagram Management Content Creation Graphic Design Video Editing Brand Partnerships social media engagement

Graphic Design Intern

Youthsphere

Nov 2024 - Dec 2024 (1 month)

Collaborated with a 10+ member team to design layouts and graphics for print magazines. Created 3+ engaging social media posts per week while meeting timelines and deadlines.

Teamwork Graphic Design

Education

Degrees, certifications, and relevant coursework

Gargi College, University of Delhi

Bachelor of Commerce, Commerce

2023 - 2026

Grade: CGPA: 8

Pursuing a Bachelor of Commerce at Gargi College, University of Delhi, with a CGPA of 8. Relevant coursework includes principles of marketing, financial management, business statistics, business law, HRM, company law, international business, and entrepreneurship.