Open to opportunities

Urja Motwani

@urjamotwani

Social Media Specialist turning ideas into scroll-stopping stories. I blend creativity, data, and a little magic to help brands connect and grow.

India

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What I'm looking for

I’m looking for a role where I can build and manage social strategies that actually show results, not just look good on the feed. I love mixing creativity with data, trying new ideas, and tracking clear KPIs. I work best with a collaborative team where I can take ownership, share ideas, and create content that truly makes an impact.

I’m a Social Media Marketing Specialist who turns brands into moods, stories, and experiences people actually connect with. I’ve worked across fashion, lifestyle, biomedical, tourism, and co-working crafting strategies that look good, feel intentional, and deliver real results.

I read data like it’s gossip, spot what the audience secretly wants, and turn it into scroll-stopping ideas. From boosting engagement to collaborating with 100+ creators, I’ve helped brands show up with personality, clarity, and a little sparkle.

I thrive in organised, creative spaces where ideas flow. Give me a brand, and I’ll give you clean systems, aesthetic content, and a digital presence that feels effortless, impactful, and honestly… too good to scroll past.

Experience

Work history, roles, and key accomplishments

Social Media Manager

Urja Motwani

Dec 2022 - Aug 2025 (2 years 8 months)

Developed and executed social media strategy for 3+ clients across fashion, lifestyle and biomedical industries, boosting engagement by 40% in 6 months and improving ROI by 25% through SEO-driven captions and ad strategies.

Social Media Strategy Influencer Marketing Content Creation SEO Analytics Community Management Campaign Optimization

Social Media Executive

888 Office Spaces & Tourism

Mar 2022 - Dec 2022 (9 months)

Managed company social accounts and OTA listings, increasing coworking space inquiries by 50% and improving booking conversions through targeted Instagram and Facebook campaigns.

Facebook Ads Canva Photoshop OTA Content Creation

Digital Marketing Executive

One Impact

Oct 2021 - Jan 2022 (3 months)

Created and managed digital campaigns to raise brand awareness, brainstormed growth strategies with influencers, and measured campaign performance against ROI and KPIs.

Influencer Collaboration KPI Tracking ROI Analysis

Marketing & Sales Intern

Ifortis Worldwide

Aug 2021 - Sep 2021 (1 month)

Performed marketing and sales outreach for a major virtual event, convincing clients to register and assisting with event promotion across channels.

Sales Outreach Event Promotion Client Communication Lead Generation

Social Media Intern

Techno Digital

Jun 2021 - Jul 2021 (1 month)

Engaged and posted content across social platforms, contributed content writing and basic graphic design to support brand communications.

Content Writing Graphic Design Canva Community Engagement

Education

Degrees, certifications, and relevant coursework

Columbus Travel Academy, Borivali

Diploma in Travel and Tourism, Travel and Tourism

2019 - 2020

Completed a Diploma in Travel and Tourism in 2019–2020, covering travel industry operations and tourism marketing.

R.D. & S.H. National College, Bandra

Bachelor of Mass Media, Mass Media

2017 - 2020

Completed Bachelor of Mass Media (BMM) between 2017 and 2020, focusing on media and communication fundamentals relevant to social media and content creation.