Tanaya Dutta
@tanayadutta
Senior Brand & UI/UX Designer translating strategy into cohesive, high-fidelity experiences.
What I'm looking for
I’m a Senior Brand & UI/UX Designer with 9 years of experience building brands from the ground up and designing digital products that are visually compelling and easy to use. I work at the intersection of brand identity, visual storytelling, and product design, crafting cohesive experiences across web, product, and campaigns.
I’m known for translating complex ideas into clean, strategic design that connects with audiences and drives results. I’ve delivered end-to-end marketing and product visuals—from campaign creatives and landing pages to promotional content and user acquisition assets.
In my recent roles at InsightGig and Zensciences, I designed intuitive chat and web/product experiences while owning brand-aligned UI elements and cohesive design systems. I’ve built systems that cover brand story, visual guidelines, UI components, and interaction patterns, with a strong focus on usability, aesthetics, and consistency.
Earlier, at Automatad, I revamped a company website to improve UX, increase traffic, and reduce bounce rate. I also led ad campaign and social content work at Team Pumkin and developed engaging advertising concepts at AliveNow—always aiming to improve brand recall, engagement, and impact.
Experience
Work history, roles, and key accomplishments
Senior Product & Brand Designer
InsightGig
Jan 2025 - Present (1 year 5 months)
Designed intuitive chat interfaces for an AI-powered market research product, shaping UI elements aligned to the brand. Owned end-to-end marketing design across campaign creatives, landing pages, and user acquisition assets.
Senior UI/UX & Brand Designer
Zensciences
Jan 2023 - Jan 2025 (2 years)
Delivered end-to-end brand and design solutions for clients including Bosch and Himalaya, earning strong client appreciation. Built cohesive design systems and created high-fidelity prototypes focused on usability, aesthetics, and brand consistency across web and product.
UI/UX Designer
Automatad
Jan 2021 - Jan 2023 (2 years)
Revamped the company website to improve UX, increasing traffic and reducing bounce rate. Designed conversion-focused landing pages and refreshed the design system and brand story across website and social channels.
Senior Graphic Designer
Team Pumkin
Jan 2019 - Jan 2021 (2 years)
Led a team of two designing ad campaigns and social media content for multiple brands. Executed end-to-end campaigns across social media through cross-functional collaboration to drive awareness and engagement.
Junior Graphic Designer
AliveNow
Jan 2016 - Jan 2019 (3 years)
Developed advertising concepts with the design team and designed social media games to increase audience interaction and brand recall. Created engaging, brand-aligned graphics to support campaigns.
Education
Degrees, certifications, and relevant coursework
Arena Animation
Graphic Design & UI/UX, Graphic Design, UI/UX
Studied Graphic Design and UI/UX at Arena Animation.
Design Boat
Graphic Design & UI/UX, Graphic Design, UI/UX
Studied Graphic Design and UI/UX at Design Boat.
Assam University
Bachelor’s Degree in BVA, Graphic Design, UI/UX
Earned a Bachelor’s degree in BVA from Assam University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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