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Tanaya Dutta

@tanayadutta

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Senior Brand & UI/UX Designer translating strategy into cohesive, high-fidelity experiences.

India

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What I'm looking for

I’m looking to own end-to-end brand and UI/UX design, build cohesive design systems, and translate strategy into visually compelling, usable product experiences across web, product, and campaigns.

I’m a Senior Brand & UI/UX Designer with 9 years of experience building brands from the ground up and designing digital products that are visually compelling and easy to use. I work at the intersection of brand identity, visual storytelling, and product design, crafting cohesive experiences across web, product, and campaigns.

I’m known for translating complex ideas into clean, strategic design that connects with audiences and drives results. I’ve delivered end-to-end marketing and product visuals—from campaign creatives and landing pages to promotional content and user acquisition assets.

In my recent roles at InsightGig and Zensciences, I designed intuitive chat and web/product experiences while owning brand-aligned UI elements and cohesive design systems. I’ve built systems that cover brand story, visual guidelines, UI components, and interaction patterns, with a strong focus on usability, aesthetics, and consistency.

Earlier, at Automatad, I revamped a company website to improve UX, increase traffic, and reduce bounce rate. I also led ad campaign and social content work at Team Pumkin and developed engaging advertising concepts at AliveNow—always aiming to improve brand recall, engagement, and impact.

Experience

Work history, roles, and key accomplishments

Current

Senior Product & Brand Designer

Current

InsightGig

Jan 2025 - Present (1 year 5 months)

Designed intuitive chat interfaces for an AI-powered market research product, shaping UI elements aligned to the brand. Owned end-to-end marketing design across campaign creatives, landing pages, and user acquisition assets.

Chat Interface Design UI Design Marketing Creative Landing Page Design User Acquisition Visual Storytelling Figma

Senior UI/UX & Brand Designer

Zensciences

Jan 2023 - Jan 2025 (2 years)

Delivered end-to-end brand and design solutions for clients including Bosch and Himalaya, earning strong client appreciation. Built cohesive design systems and created high-fidelity prototypes focused on usability, aesthetics, and brand consistency across web and product.

Brand Identity Design Systems UI Components Interaction Patterns Usability Typography

UI/UX Designer

Automatad

Jan 2021 - Jan 2023 (2 years)

Revamped the company website to improve UX, increasing traffic and reducing bounce rate. Designed conversion-focused landing pages and refreshed the design system and brand story across website and social channels.

UX Design Landing Page Design Conversion Optimization Brand storytelling Figma

Senior Graphic Designer

Team Pumkin

Jan 2019 - Jan 2021 (2 years)

Led a team of two designing ad campaigns and social media content for multiple brands. Executed end-to-end campaigns across social media through cross-functional collaboration to drive awareness and engagement.

Social Media Content Team Leadership Cross Functional Collaboration Visual Storytelling Creative Direction Brand Awareness Marketing Design

Junior Graphic Designer

AliveNow

Jan 2016 - Jan 2019 (3 years)

Developed advertising concepts with the design team and designed social media games to increase audience interaction and brand recall. Created engaging, brand-aligned graphics to support campaigns.

Advertising Concepts Audience Engagement Recall Graphic Design Art Direction